simulationHub is on a mission to democratize simulation technology. We build industry -specific SaaS applications on our cloud CFD platform, making high -fidelity engineering simulation accessible on any device — laptops, tablets, or smartphones.
Our product portfolio spans three verticals:
- Autonomous Valve CFD (AVC) — Automated CFD analysis for valve manufacturers, replacing weeks of manual simulation with a self -driving workflow. 15–20+ paying subscribers across global markets including Bray International, Entech Controls, Flo -Tite, and GM Engineering.
- Buildings AI — AI -powered LEED and ECBC energy compliance automation, turning $100K+ certification workflows into $500 automated assessments. First paid customer secured.
- Fabric Duct Design Suite — Design and simulation tools for fabric duct manufacturers, launched with active partnership pipeline.
We serve HVAC, architectural, valve, and building construction industries — helping leaders improve design performance early in the cycle and accelerate time -to -market.
The Role
This is not a "create some content and run campaigns" role. This is a leadership hire — the first dedicated product marketing leader for a business unit that has validated product -market fit across multiple verticals and now needs to build the commercial engine to scale from early traction to 100+ customers per product line.
You will own the entire product marketing function: positioning, go -to -market strategy, demand generation, sales enablement, competitive intelligence, and brand building — across AVC, Buildings AI, and Fabric Duct.
You will work directly with the BU Head and engineering teams to shape product direction, drive launches, and grow adoption post -launch.
What You'll Do
Strategy & Positioning
- Define and own product positioning, messaging, and value propositions for each product vertical (AVC, Buildings AI, Fabric Duct)
- Develop go -to -market plans for new product launches, feature releases, and market expansions
- Define pricing and packaging strategy in collaboration with leadership
Demand Generation & Growth
- Own the marketing funnel from awareness to MQL to sales handoff
- Plan and execute campaigns across channels: webinars, workshops, email nurtures, content marketing, landing pages, social media, and industry events
- Drive inbound lead generation through thought leadership content (LinkedIn, technical blogs, whitepapers, case studies)
- Manage and optimize the website and digital presence for conversion
Sales Enablement
- Build sales collateral: pitch decks, one -pagers, ROI calculators, competitive battle cards, demo scripts
- Enable the sales process with prospect -ready materials that address buyer objections across different personas (CTOs, Design Heads, Sustainability Officers)
- Support key deals with custom content and positioning guidance
Events & Industry Presence
- Represent simulationHub at industry events (Valve World, ACREX, ASHRAE events, ISHRAE conferences)
- Plan booth presence, speaking opportunities, and workshop delivery
- Build relationships with industry associations (IVAMA, ASHRAE, ISHRAE)
Brand & Content
- Build simulationHub's brand identity and voice across all touchpoints
- Create and manage a content calendar that drives organic traffic and positions simulationHub as a thought leader in simulation democratization
- Produce marketing content: case studies, application notes, video scripts, social media campaigns
Team Building
- Build and lead a small, high -performing marketing and communications team over time
- Manage external agencies, freelancers, and vendor relationships for specialized projects
Requirements
Who You Are
Must Have
- Engineering background (Mechanical or related field) + MBA in Marketing/Communications (or equivalent experience)
- 5–8 years of B2B SaaS product marketing experience, preferably in technical/engineering software
- Experience taking a product from early traction to growth stage — you've built the playbook, not just executed someone else's
- Strong storytelling ability — you can translate deep technical concepts (CFD, thermal simulation, LEED compliance) into buyer -friendly narratives
- Data -driven — you set KPIs, measure funnel performance, and iterate based on evidence
- Hands -on digital marketing skills: SEO, email automation, LinkedIn campaigns, Google Ads, webinar platforms
- Excellent communication and writing skills in English
- Comfortable working in a lean, fast -moving team where you own outcomes end to -end
Nice to Have
- Domain knowledge of Building Simulation, HVAC, or Valve industries
- Familiarity with the CAE/simulation software landscape
- Experience marketing to global B2B buyers (North America, Europe, Middle East)
- Understanding of LEED, ASHRAE 90.1, ECBC, or related green building standards
- Experience with Zoho CRM/SalesIQ, HubSpot, or similar marketing automation platforms
What We Offer
- Competitive compensation: (based on experience and fitment)
- Direct leadership role with high visibility and ownership
- Opportunity to build the marketing function from the ground up for a product portfolio with validated global customers
- Work at the intersection of AI, simulation, and sustainability — high -impact, high -growth space
- Employee development, mentorship, and a defined career path
Benefits
- Direct leadership role with high visibility and ownership
- Prospect to build the marketing function from the ground up for a product portfolio with validated global customers
- Work at the intersection of AI, simulation, and sustainability — high -impact, high -growth space
- Employee development, mentorship, and a defined career path
📌 Product Marketing Specialist (Pune)
🏢 Recognized
📍 Pune
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