About the role

Are you looking for an opportunity to develop effective and profitable consumer shopper marketing tools to maximise brand performance? As Regional Customer Marketing Manager, you will be responsible for driving Haleons sales growth through the effective translation of brand strategy into shopper support tools in Central Region. You will focus on creating shopper sell-out tools, educating in-store experts, and developing best-in-class visibility and communication plans across relevant channels.

Role Responsibilities

- Support the delivery of brand sales, share, profit and gross margin percentages in selected categories
• Utilize and deploy (with maximum effect) global shopper toolkits to create high impact brand presence in relevant shopper touchpoints within the region
• Create cost effective, high impact shopper presence across Grocery and Pharmacy in regions where Global shopper toolkits are not suitable for local activation
• Support shopper, category, and retailer research on key shopper campaigns through the analysis of insights
• Create powerful relationships with National Accounts to optimize the most impactful and effective shopper solutions including face-to-face customer meetings
• Bring strong regional insight as well as retail, category and shopper needs into competitor activity to ensure global and area toolkits are maximized in their effectiveness
• Perform as a shopper lead throughout the commercial planning process to ensure the shopper voice is at the heart of the brand and customer plans
• Evaluate shopper/retailer activation to ensure the business is spending money efficiently while continually improving and delivering Return on Investment (ROI)




• Manage the shopper budget, monthly forecasting, and the phasing of spend

Why you?

To succeed in this role, you will bring strong consumer marketing, shopper marketing and commercial execution experience. You are comfortable translating brand strategies into effective shopper tools, influencing cross-functional teams, working directly with customers and using data-led insights to identify opportunities that drive brand performance, sales growth and customer engagement.

- Solid shopper marketing, consumer marketing and brand activation experience.
- Ability to translate brand strategies into compelling in-store visibility, education and communication plans.
- Strong collaboration skills with Brand Marketing, Sales, Category Management and customer-facing teams.
- Commercial mindset with the ability to identify business opportunities, analyse data and optimise marketing spend.
- Strong communication, influencing, presentation and project management skills.

Basic Qualifications:

Master's degree with 4+ years of experience in a consumer marketing position, including experience leading shopper or trade marketing campaigns, brand exposure, previous sales experience, over-the-counter and/or fast-moving consumer goods category experience, and direct customer engagement to deliver business plans.

Preferred Qualifications:

- Excellent presentation skills.
- Strategic, creative and analytical thinking capability.
- Strong commercial and financial understanding.
- Ability to analyse data and solve problems.
- Strong project management skills and experience working in cross-functional teams.
- Strong communication and influencing skills.
- Ability to proactively identify business opportunities.

📌 Regional Customer Marketing Manager (Mumbai)
🏢 Haleon
📍 Mumbai