Role & responsibilities

JOB DESCRIPTION AREA SALES MANAGER – PAINTS

Position: Area Sales Manager
Industry: Paints / Building Materials / Construction
Department: Sales
Experience: 4–8 Years
Location: [Location]
Employment Type: Full-Time
Salary: As per industry standards / [Budget]
Reporting To: Regional Sales Manager / State Head

Job Summary

We are looking for a result-oriented Area Sales Manager with strong experience in the paints, building materials, construction chemicals, or related industries. The candidate will be responsible for achieving sales targets, expanding the dealer and distributor network, developing market presence, and driving business growth across the assigned territory.

Key Responsibilities

- Develop and execute sales strategies to achieve monthly, quarterly, and annual sales targets.
- Manage sales and business development activities across the assigned territory.
- Identify, appoint, and develop dealers, distributors, retailers, and channel partners.
- Strengthen relationships with existing dealers and ensure regular business generation.
- Conduct regular market visits to understand market potential, customer requirements, competitor activities, and pricing.
- Drive primary and secondary sales through the dealer/distributor network.
- Ensure proper product availability, visibility, and range penetration across the market.
- Monitor dealer stock, sales movement, outstanding payments, and inventory levels.
- Implement company schemes, promotions, dealer incentives, and trade marketing activities.
- Develop relationships with painters, contractors, architects, builders,



interior designers, and influencers to increase product recommendation and usage.
- Identify new market opportunities and expand the company's distribution network.
- Track competitor products, pricing, schemes, launches, and market activities.
- Coordinate with marketing and technical teams for dealer meets, painter meets, contractor meets, product demonstrations, and promotional activities.
- Ensure timely collection of payments and maintain healthy receivables.
- Prepare daily/weekly/monthly sales reports, market reports, and MIS.
- Lead, guide, and monitor Sales Officers/Executives working in the assigned territory.
- Ensure compliance with company policies, pricing guidelines, credit norms, and reporting requirements.

Key Product/Market Exposure

Candidates with experience in any of the following will be preferred:

- Decorative Paints
- Architectural Paints
- Interior & Exterior Paints
- Emulsion Paints
- Primers & Putty
- Waterproofing Products
- Wood & Metal Finishes
- Construction Chemicals
- Industrial Paints/Coatings
- Building Materials

Required Skills

- Solid knowledge of the paints/decorative paints market.
- Excellent dealer and distributor management skills.
- Strong understanding of primary and secondary sales.




- Good market mapping and territory development skills.
- Strong negotiation and relationship-management skills.
- Ability to achieve sales targets and manage a sales team.
- Good communication and presentation skills.
- Solid analytical and problem-solving abilities.
- Willingness to travel extensively within the assigned territory.

Candidate Profile

- Graduate/Diploma in Business Management, Marketing, Engineering, or any relevant discipline.
- 4–8 years of sales experience, preferably in paints, building materials, construction chemicals, or related industries.
- Experience handling dealer/distributor networks is mandatory.
- Candidates currently working as Area Sales Manager, Territory Sales Manager, Territory Manager, Sales Manager, or Senior Sales Executive may be considered.
- Candidates with strong relationships with dealers, distributors, contractors, painters, and builders will be preferred.

Key Performance Indicators (KPIs)

- Achievement of monthly/annual sales targets
- Primary and secondary sales growth
- Dealer/distributor appointment and productivity
- Territory expansion
- Product range penetration
- Market share growth
- Collection and outstanding control
- New customer/channel acquisition
- Dealer and customer retention
- Team productivity

Ideal Candidate: A target-driven sales professional with strong paint industry experience, dealer/distributor relationships, territory management skills, and the ability to drive both primary and secondary sales.

Preferred candidate profile

📌 Area Sales Manager (Chennai)
🏢 Stellar Talent Hr Consultancy Chennai
📍 Chennai