Job Summary

We are looking for a dynamic B2B Sales professional to drive business growth in the Wire & Cable segment through current customer acquisition, key account management, and strategic market development. The role requires strong experience in industrial/OEM sales, dealer development, and consultative selling across industrial customers, panel builders, machine manufacturers, and related segments.

Key Responsibilities

Sales Growth & Revenue Achievement

- Drive primary and secondary sales in the assigned territory.
- Achieve sales targets and ensure timely collection of dues.
- Develop and execute territory sales strategies for sustainable business growth.

Business Development & Customer Acquisition

- Identify and onboard new customers, OEMs, dealers, and channel partners.
- Conduct market mapping and implement extraction plans to increase market share.
- Generate opportunities with industrial customers for wire and cable solutions.

Key Account Management

- Manage and develop relationships with key industrial customers and strategic accounts.
- Build brand preference through technical selling and solution-oriented engagement.
- Create customized account plans and support strategic account growth.

Market Intelligence

- Track competitor activities, pricing, product trends, and market developments.
- Share insights and recommend actions to strengthen business strategy.

Dealer / Network Expansion

- Expand and strengthen dealer/distributor network based on territory potential.




- Support channel onboarding and ensure market coverage.

Promotional & Technical Engagement

- Conduct product presentations, in-house seminars, customer meets, and promotional activities.
- Coordinate with internal teams for market development initiatives.

Preferred Candidate Profile

Candidates should have experience from any of the below industries/companies:

1. Generator Manufacturing Companies

- Powerica, CAT, Sterling

2. Panel Builders

- Rittal India, Power Control Equipment, Load Controls, Adarsha Controls, VEE VEE Controls, Pragathi, Elins, ABB

3. Switchgear Companies

- C&S;, ABB, CG, Indoasian

4. Cable Manufacturers

- Power Flex, Bonton, Havells, Avocab, KEI, LAPP, Belden

5. Industrial Lighting Companies

- Bajaj, Jaquar, Philips, Wipro, Lighting Technologies

6. Machine Manufacturers / Industrial OEMs

- Sigma Electric, Kirloskar Oil Engines, Zetwerk, TK Elevator, Kirloskar Brothers, Disa India, GMMCO, Lakshmi Machine Works, Hilti, Lohia Corporation, Jyoti CNC, BFW, ACE, Steer Engineering, Thermax, Delta Manufacturing

Desired Experience

- Experience in B2B / Industrial Sales, preferably in Wire & Cable / Electrical products.
- Strong exposure to OEM, Industrial, Panel Builder, Machine Manufacturer and Channel Sales.
- Proven track record in business development and key account handling.
- Good understanding of industrial customer ecosystem and technical selling.

📌 Business Sales Manager (Chennai)
🏢 POLYCAB
📍 Chennai