- Robust hands-on experience in Adobe Experience Platform (AEP) and at least 2+ modules among:
- RTCDP (Real-Time CDP)
- CJA (Customer Journey Analytics)
- AJO (Adobe Journey Optimizer)
- ODE (Offer Decisioning Engine)
- Deep understanding of XDM schema, identity stitching, data ingestion (batch/streaming), and source/destination connectors.
- Proficiency in Java and REST APIs for system integrations
Responsibility of / Expectations from the Role
- Lead or contribute to the end-to-end design and implementation of the Adobe-powered marketing ecosystem.
- Enable customer identity resolution, audience segmentation, journey orchestration, and offer decisioning using AEP and associated modules.
- Integrate AEP with external systems,
data lakes, CRMs, and web/mobile platforms using APIs, batch data flows, and SDKs.
- Design and execute data migration strategies from Salesforce Marketing Cloud to Adobe stack.
- Develop custom Java-based microservices/integrations to bridge business processes and Martech stack.
- Support quality assurance including automated test planning, functional testing, and platform validation for Adobe stack components.
- Collaborate with business analysts and product owners to translate requirements into technical solutions.
- Ensure adherence to privacy, compliance, and consent management requirements.