08 Sep
|
TRIGENT SOFTWARE PRIVATE
|
Noida
08 Sep
TRIGENT SOFTWARE PRIVATE
Noida
JD:
AJO (Adobe Journey Optimizer)
Hands-on experience building and managing email journeys in AJO from scratch
Ability to configure journey canvas: entry conditions, wait nodes, decision splits, exit criteria
Understanding of AJO deployment workflows: proof review, approval cycles, and send scheduling
Knowledge of AJO roles and permissions
Working knowledge of ACI (Adobe Campaign Insights batch programs) alongside AJO
Understanding of the ELCM (Email Lifecycle Marketing) naming conventions and project structures used in Workfront
Experience with campaign intake via Workfront: submitting, tracking, and gaining approvals for email projects
HTML Knowledge
Ability to review HTML email proofs for accuracy - checking localised images, copy, pricing sections, T&Cs; across multiple locales.
Solid enough HTML to identify and flag issues in email builds: missing localised images, broken sections, incorrect copy
Ability to import or work with HTML templates in AJO Email Designer, including using Import HTML workflows
Email Marketing Fundamentals
Stronge understanding of email KPIs: open rate, CTR, conversion, sARR,
QTD/WTD performance vs. target
Experience with core email tactic types: acquisition (ACQ), non-purchaser base (NPB), active use, tool recommendation, newsletter anchor
Ability to analyse performance by country, week, email tactic, and campaign
Experience with A/B and multivariate/MAB testing in email campaigns
VALUABLE TO HAVES
Experience managing multi-locale email campaigns.
Understanding of locale-specific pricing copy, T&Cs;, and legal footer requirements per country.
Familiarity with AEM Assets for sourcing localised creative for email.
Understanding of brand compliance requirements in email (Adobe brand guidelines, image standards).
Experience with Workfront for campaign project management and proof approvals.
Familiarity with AEP (Adobe Experience Platform) for audience segmentation feeding into AJO journeys.
Skills
Stronge Email Marketing Fundamentals
AJO/Adobe campaign live deployment experience - must have owned or executed live email.
📌 -Technical Consultant - (Noida)
🏢 TRIGENT SOFTWARE PRIVATE
📍 Noida