About This Job

Sturlite India

Location: Hyderabad, Telangana, India

Work Mode: On-site

Industry: Appliances, Electrical, and Electronics Manufacturing

Job Description

Sales Executive – Lighting

Field Sales | General Trade

Function: Sales – General Trade

Division: Lighting

Experience: 3–5 Years

Education: Graduate (Any Discipline)

CTC Band: As per the market standards

Reporting To: Area Sales Manager (ASM)

About Sturlite

Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Wellness. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India

We are building a founder-led, performance-first sales culture with robust channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.

ROLE PURPOSE

The Sales Executive is the frontline growth engine for Sturlite's Lighting business within the assigned territory. This role is responsible for building and expanding the dealer/distributor network, driving secondary sales, and ensuring consistent brand availability and visibility across channels.

Key Responsibilities

Drive primary and secondary sales targets within the assigned territory on a monthly and quarterly basisBuild, expand,



and service a robust dealer and distributor network; identify and onboard new channel partnersConduct regular market coverage across assigned towns and ensure adequate product availability and displayExecute trade schemes, promotions, and discount programs effectively at the counter levelTrack competition activity (pricing, schemes, new launches) and report insights to the ASMManage outstanding collections and ensure adherence to credit norms with channel partnersSubmit daily call reports, sales reports, and market feedback through prescribed reporting systemsMaintain strong relationships with electricians, contractors, and key influencers to drive pull demandEnsure timely resolution of dealer complaints, return/replacement requests, and service issues

FUNCTIONAL COMPETENCIES

Channel Network BuildingDealer & Distribution ManagementSecondary Sales ExecutionCustomer On-boardingCompetition IntelligenceMarket Coverage & Beat PlanningTrade Scheme ExecutionCollections & Credit ManagementMIS & Reporting

Experience & Background

Industry Preference: Lighting & Switchgear

Key Skills: Territory management, dealer relationships, secondary sales focus, local market knowledge

What Sturlite Offers

Competitive fixed pay with performance-linked variable pay.Fast-track career path: SE → ASM in 18–24 months for high performersOpportunity to be an enterprising sales team member in a high-growth FMEG company with national ambitionStructured onboarding, product training, and ongoing sales skill development

📌 Sales Executive (Hyderabad)
🏢 Sturlite India
📍 Hyderabad