Job Description

Roles & Responsibilities

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To drive design excellence for the assigned digital customer journeys (app & web) by leading a team of designer(s) and owning the end-to-end design and testing strategy for these journeys. The role partners closely with business/product stakeholders, product management and analytics teams to identify customer pain points, prototype new-age (including AI-led) design concepts, validate design hypotheses through structured testing (A/B, moderated/un-moderated research) and institutionalize design system adherence across the assigned journeys, while managing the design talent within the team.

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Minimum required Accountabilities for this role

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- Own the end-to-end design vision and strategy for the assigned business POD's digital journeys (app & web)
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- Lead, guide and manage the Design & Testing Member(s) in the POD, including performance management and capability building
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- Partner with the POD Lead, Product Managers and Business stakeholders to translate product strategy into intuitive design solutions
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- Drive user research (moderated/un-moderated) and synthesize customer pain points and expectations into actionable design interventions
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- Define and drive the A/B testing and experimentation roadmap for POD journeys in partnership with testing/analytics teams
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- Champion adoption and governance of the organization's design system across the POD
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- Guide the team on prototyping (including AI-based tools) of new concepts, backed by user research and industry best practices
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- Track, review and report design impact using customer experience (CX) metrics and behavioural data, and continuously identify improvement opportunities
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Additional Accountabilities pertaining to the role

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- Represent design in cross-functional forums, product reviews and stakeholder governance meetings
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- Benchmark journeys against industry,



competitor and emerging design/AI trends
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- Contribute to design operations, process improvement and design system evolution at the organization level
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MAJOR CHALLENGES

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- Balancing fast-paced digital delivery timelines with rigorous, research and data-backed design decisions
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- Driving design consistency and design-system adherence across multiple, concurrently evolving customer journeys
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- Influencing cross-functional stakeholders to prioritize design/UX interventions
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- Building, mentoring and scaling a high-performing design and testing team
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DECISIONS

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- Final design direction and sign-off for POD journeys prior to development handoff
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- Prioritization of the design and testing roadmap within the POD
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- Selection of design variations to be tested and the success metrics used to evaluate them
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Other Information

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- Total Team Size: As per POD design team structure (between 3 to 13)
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- Number of Direct Reports: 1–2 (Design & Testing Member(s))
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- Number of Indirect Reports: As applicable, through the POD structure
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- Number of Outsourced employees: As applicable, through the POD structure
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- Number of locations: 1 (Head Office)
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- Number of products: As per POD journeys assigned
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Ideal Candidate

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1 Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

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2 Mandatory (Experience 1) - 7+ years of relevant design experience,



with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

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3 Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

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4 Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

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5 Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

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6 Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

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7 Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

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8 Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

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9 Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

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10 Mandatory (Portfolio) - Robust portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact

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11 Note: For GB06, Experience range is 7-10 and for GB07, its 11-12. CTC range is also as per band

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12Mandatory (City) - Pune Based Candidates Only

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13 Mandatory ( Note ) - The 1st round will be in person, so we need candidates who are available to attend the interview physically.

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14 Mandatory Age - For GB06A - 32 Years, GB06B - 33 Years / GB07A - 35 Years, GB07B - 36 Years.

📌 Product Design Lead (Design Systems, Usability,C) (Pune)
🏢 TalentXO
📍 Pune