Job Description

B2B Lead Generation & Sales Specialist n

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Location: WorldTech Square, Sector 83, Mohali

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Work Mode: In-office

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Working Days: Monday to Friday

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Employment Type: Full-time

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Experience: 1.5+ years

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About the Role n

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We are looking for a B2B Lead Generation & Sales Specialist who can take ownership of the complete sales process — from finding and generating prospects to closing deals.

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The ideal candidate should have hands-on experience in B2B lead generation, cold outreach, prospecting, sales calls, client communication, follow-ups, and deal closing.

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This is not a role limited to generating leads and handing them over to another salesperson.

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You will be responsible for generating your own leads, converting prospects into opportunities, handling the sales process, and closing clients.

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This is an in-office role based at WorldTech Square, Sector 83, Mohali.

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Key Responsibilities n
n Lead Generation & Prospecting n

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- Research and identify relevant B2B prospects, companies, and decision-makers.
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- Build and maintain targeted prospect databases.
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- Generate new leads through LinkedIn, cold email, WhatsApp, cold calling, and other relevant channels.
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- Identify potential clients based on target industries, company size, requirements, and buying potential.
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- Use tools such as LinkedIn Sales Navigator, Apollo, CRM platforms, and other lead-generation tools.
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Outreach & Appointment Setting n

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- Execute structured multi-channel cold outreach campaigns.
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- Conduct personalized LinkedIn prospecting and outreach.
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- Execute cold email campaigns and manage follow-up sequences.
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- Conduct WhatsApp outreach and follow-ups.
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- Make outbound calls to potential clients.
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- Qualify prospects and identify genuine sales opportunities.
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- Book discovery calls and sales meetings with qualified prospects.
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- Maintain consistent follow-up with leads at different stages of the sales cycle.
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Sales & Client Conversion n

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- Take ownership of qualified leads from first conversation through closing.
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- Conduct discovery calls to understand client requirements, challenges, and business goals.
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- Present and pitch relevant services/solutions to potential clients.
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- Prepare proposals and communicate pricing and deliverables.
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- Handle client questions, objections, and concerns effectively.
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- Negotiate with prospects when required.
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- Follow up with decision-makers and move opportunities through the sales pipeline.
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- Convert qualified prospects into paying clients.
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- Close deals and achieve monthly sales/revenue targets.
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- Maintain relationships with prospects and clients throughout the sales process.
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Pipeline & Reporting n

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- Maintain accurate lead and opportunity data in CRM/Google Sheets.
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- Track outreach, responses, qualified leads, meetings, proposals, conversions, and closed deals.
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- Maintain a healthy and active sales pipeline.
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- Track follow-ups and ensure no qualified chance is missed.
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- Analyze outreach and sales performance to improve conversion rates.
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- Work closely with the marketing and delivery teams to ensure a smooth client onboarding process.
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Required Skills & Experience n

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- 1.5+ years of experience in B2B sales, business development, lead generation, SDR/BDR, or a similar role.
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- Proven experience in generating leads and converting them into clients.
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- Hands-on experience with LinkedIn prospecting and cold outreach.
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- Strong understanding of B2B sales and prospecting.
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- Experience with cold email campaigns and follow-up sequences.
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- Comfortable making cold calls and conducting sales conversations.
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- Strong communication, negotiation, and objection-handling skills.
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- Ability to identify decision-makers and reach the right stakeholders.
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- Strong follow-up and relationship-building skills.
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- Target-oriented and comfortable working with sales/revenue targets.
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- Ability to independently manage the sales pipeline from prospecting to closing.
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- Strong ownership and accountability for results.
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Tools n

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Experience with any of the following will be an advantage:

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- LinkedIn / LinkedIn Sales Navigator
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- Apollo
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- Clay
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- CRM platforms
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- Email outreach tools
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- Google Sheets / Excel
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- WhatsApp
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- Lead generation and automation tools
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- Sales and prospecting platforms
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What We Offer n

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- Competitive salary
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- Performance-based sales incentives
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- Monday to Friday working schedule
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- In-office work workplace
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- Opportunity to work across multiple B2B industries
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- Exposure to modern marketing, sales, and AI-powered tools
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- Growth opportunities based on performance
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- Cooperative and learning-focused work environment
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Ideal Candidate n

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We are looking for someone who is more than just a lead generator.

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The ideal candidate is someone who can:

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Find the right prospects → Start conversations → Generate opportunities → Conduct sales calls → Handle objections → Follow up → Close deals.

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You should be confident, proactive, target-oriented, persuasive, and comfortable taking ownership of the entire B2B sales process.

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If you are someone who enjoys hunting for recent business, speaking with decision-makers, converting prospects, and closing deals , this could be a great opportunity for you.

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Work Location: WorldTech Square, Sector 83, Mohali

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Work Mode: In-office

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Working Days: Monday to Friday

📌 B Lead Generation & Sales Specialist (Sahibzada Ajit Singh Nagar)
🏢 ithink Digital
📍 Sahibzada Ajit Singh Nagar