Job Description

Sales Development Representative (SDR)

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Location: Sector60, Gurugram, Haryana (On-site)

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Experience: 1-3 years

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Employment Type: Full-time

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About Stupa Sports

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Stupa Sports is a sports technology company building innovative solutions for the global sports ecosystem. Our product portfolio includes Tournament Management Systems (TMS), AI-powered DRS/line calling, live scoring and data, live streaming, match centres, and advanced stats & graphics solutions that help sports federations, leagues, tournaments, clubs, and organizers manage competitions and deliver an enhanced experience for players, fans, and audiences.

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We are looking for a Sales Development Representative (SDR) to join our growing sales team and help us expand our presence across global sports markets.

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About the Role

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As an SDR, you will be responsible for identifying and engaging potential customers, generating qualified sales opportunities, and supporting the sales process from initial outreach through product demonstrations and follow-ups.

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This role involves a combination of business development, consultative selling, pre-sales, product demonstrations, and account management support.

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You will work closely with the sales and product teams to understand customer requirements and demonstrate how Stupa's technology can solve their specific tournament and sports-management challenges.

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Key Responsibilities

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1. Lead Generation & Business Development

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- Identify and research potential customers across sports federations, leagues, tournaments, clubs, academies, and sports organizations globally.
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- Build and maintain a strong prospect pipeline through LinkedIn, email campaigns, industry research, referrals, events, and other channels.
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- Conduct outbound prospecting and personalized outreach to decision-makers.
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- Qualify inbound and outbound leads based on business requirements, budget, timelines, and decision-making processes.
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- Schedule qualified meetings and product discussions with prospective customers.
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2. Pre-Sales & Product Demonstrations

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- Conduct pre-sales discussions and discovery calls to understand a prospect's business and operational requirements.
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- Deliver engaging product demos of Stupa's SaaS Tournament Management System (TMS) to prospective customers.
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- Explain how the platform can help organizations manage tournaments, competitions, registrations, scheduling, draws, results, rankings, and other tournament operations.
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- Tailor product demonstrations according to the prospect's sport, tournament structure, and specific requirements.
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- Work with the product and technical teams to address customer questions and provide accurate solutions.
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- Prepare proposals, presentations, solution overviews, and other pre-sales material as required.
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3. Sales & Pipeline Management

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- Maintain accurate and up-to-date information on leads, opportunities, activities, and follow-ups in the CRM.
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- Manage prospects through different stages of the sales funnel and ensure timely follow-ups.
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- Prepare commercial proposals and coordinate internally to close requirements.
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- Support the sales team in negotiations and deal closure.
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- Track sales performance, conversion rates, and pipeline activity.
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4. Market Research & Sports Industry Development

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- Research new sports markets, federations, leagues, tournaments, and organizations that could benefit from Stupa's technology.
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- Identify upcoming tournaments, leagues, and sporting events to generate new business opportunities.
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- Monitor competitors and emerging trends in sports technology.
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- Develop a strong understanding of the sports technology ecosystem and Stupa's products.
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5. Client & Internal Collaboration

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- Work closely with Sales, Product, Marketing, and Operations teams to ensure a smooth customer journey.
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- Gather customer feedback and communicate product requirements and market insights internally.
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- Support the team in preparing for industry events, meetings, presentations, and business development initiatives.
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What We're Looking For

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- 1–3 years of experience in B2B sales, business development, SaaS sales, pre-sales, or a similar role.
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- Strong communication and presentation skills.
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- Comfortable conducting product demos and speaking with senior decision-makers.
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- Ability to understand customer requirements and translate them into relevant product solutions.
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- Strong research and prospecting skills.
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- Comfortable with cold calling, cold emailing, LinkedIn outreach, and follow-ups.
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- Positive understanding of sales funnels and CRM processes.
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- Strong written and verbal English communication.
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- Ability to work independently and take ownership of targets and responsibilities.
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- Interest in sports, technology, SaaS, or the sports business ecosystem is a strong advantage.
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Good to Have

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- Experience selling SaaS or technology products.
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- Experience working with sports federations, leagues, clubs, academies, or tournament organizers.
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- Experience in pre-sales or solution-based selling.
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- Familiarity with CRM platforms, LinkedIn Sales Navigator, email outreach tools, and presentation software.
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- Knowledge of racket sports such as badminton, tennis, pickleball, padel, or table tennis.
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What You'll Get

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- Opportunity to work with a global sports technology company.
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- Exposure to international sports federations, leagues, tournaments, and sporting organizations.
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- Hands-on experience across sales, business development, pre-sales, SaaS, and sports technology.
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- Opportunity to work closely with senior leadership and cross-functional teams.
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- A fast-paced environment with significant ownership and learning opportunities.
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- If you are passionate about sales, technology, and sports and enjoy speaking with customers and solving business problems, we'd love to hear from you.

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📌 Sales Development Representative (Gurugram)
🏢 Stupa Sports
📍 Gurugram