Job Description

Job Description

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Position: Senior Area Sales Manager (Sr. ASM)

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Division: Duracell Chota Power Division

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Company: Universal Corporation Limited

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Location: Gujarat & Madhya Pradesh

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Reporting To: Regional Sales Manager / National Sales Manager

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Job Purpose

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The Senior Area Sales Manager will be responsible for driving sales growth, distributor management, market expansion, and team performance across Gujarat and Madhya Pradesh. The role involves leading a large field sales team, ensuring achievement of business objectives, strengthening market presence, and delivering sustainable revenue growth for the Duracell Chota Power portfolio.

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Key Responsibilities

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Sales & Business Development

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- Achieve monthly sales target of approximately ₹2 Crore across the assigned territories.
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- Develop and execute sales strategies to maximize primary and secondary sales.
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- Expand market coverage by identifying current business opportunities and strengthening distribution.
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- Ensure effective implementation of sales promotions, trade schemes, and market development initiatives.
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- Monitor sales trends and competitor activities to develop appropriate action plans.
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Team Management

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- Lead and mentor 4 Area Sales Executives (Acting ASMs).
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- Manage and monitor the performance of 35 Sales Representatives/Sellers.
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- Conduct regular market visits, coaching sessions, and performance reviews.
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- Drive capability building through on-the-job training and continuous development.
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Distributor & Channel Management

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- Appoint and develop distributors to ensure optimal market coverage.
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- Maintain healthy distributor ROI and inventory norms.
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- Ensure timely collections and adherence to company credit policies.
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- Resolve distributor issues to maintain long-term business relationships.
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Market Execution

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- Ensure availability, visibility, and merchandising of products across all channels.
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- Improve numeric and weighted distribution.
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- Execute trade marketing initiatives effectively.
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- Conduct regular retailer and distributor engagement programs.
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MIS & Compliance

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- Review daily, weekly, and monthly sales reports.
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- Ensure timely submission of sales forecasts, market intelligence, and expense statements.
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- Maintain compliance with company policies and sales processes.
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Key Performance Indicators (KPIs)

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- Achievement of monthly sales target (₹2 Crore).
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- Primary and secondary sales growth.
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- Distribution expansion and outlet coverage.
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- Team productivity and target achievement.
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- Collection efficiency and outstanding control.
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- Distributor performance and profitability.
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- Market share growth.
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- Sales forecast accuracy.
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- Retail execution and merchandising compliance.
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- Employee engagement and retention within the sales team.
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Educational Qualification

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- Graduate in any discipline.
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- MBA/PGDM in Sales & Marketing preferred.
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Experience

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- 8–12 years of FMCG sales experience.
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- Minimum 3–5 years in a managerial role handling multiple territories.
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- Experience in batteries, electrical products, consumer durables, or related industries will be preferred.
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Key Skills

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- Sales Planning & Execution
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- Distributor Management
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- Team Leadership
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- Territory Management
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- Negotiation Skills
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- Business Development
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- Channel Sales
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- Retail Excellence
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- Data Analysis & MIS
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- Communication & Presentation Skills
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Reporting Structure

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- Reports To: Regional Sales Manager / National Sales Manager
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- Direct Reports: 4 Area Sales Executives (Acting ASMs)
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- Indirect Team: 35 Sales Representatives/Sellers
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📌 Sr Area Sales Manager (India)
🏢 Universal Corporation
📍 India