Fresh Platter is looking for a highly driven and commercially sharp sales leader from the fruits & vegetables / fresh-produce industry to lead and scale our sales function.
We are ideally looking for someone currently working as a Sales Manager, Senior Sales Manager or Associate Director who has strong industry relationships, understands the market deeply, and is ready to step into a larger leadership role.

This is not an industry-entry role . The candidate should already know the fresh-produce business, understand how key customers operate, and be able to hit the ground running from Day 1 .

Key Responsibilities
Build and execute Fresh Platter’s sales strategy across bananas and other fresh-produce categories.
Grow business with modern trade, supermarket chains, quick commerce, institutional buyers and other organized customers .
Use existing industry relationships to open doors, develop key accounts and accelerate growth.
Build a structured sales pipeline with clear customer, volume, pricing, margin and collection targets.
Identify and capitalize on short-term trading and arbitrage opportunities arising from changes in supply, demand, pricing, geography or seasonality.
Balance short-term profit opportunities with long-term account, category and market development.
Work closely with Sourcing, Operations, Quality, R&D; and Finance before launching or scaling new product categories.
Help identify which fruits, vegetables or other produce categories deserve responsible company investment.
Build repeatable sales processes around forecasting, pricing, customer planning, reviews, reporting and accountability.
Lead and develop the sales team and create a professional, performance-driven sales culture.
Scale the business across important Indian cities by developing a repeatable market-entry and account-development approach.
Evaluate and develop export opportunities where commercially attractive.




Sales Means Collection At Fresh Platter, a sale is complete only when the money is received .
The Sales Director and the sales team are responsible not only for generating orders, but also for ensuring that customers pay according to agreed terms.
The person will be expected to:
Sell only to customers with acceptable creditworthiness and payment behaviour.
Maintain discipline around credit limits and payment terms.
Closely monitor receivables and ensure timely collections.
Intervene quickly when payments are delayed.
Stop or restrict supplies where customers do not honour agreed terms.
Use cash / advance payment where customer creditworthiness is uncertain.
Ensure sales growth does not create bad debts or working-capital stress.
Orders, invoicing and dispatch without collection are not considered successful sales.

What We Are Looking For The candidate should have:
Strong hands-on experience in fruits & vegetables / fresh-produce sales .
Deep and respected relationships across modern trade, supermarket chains and quick commerce .
Strong understanding of fresh-produce pricing, seasonality, quality, supply fluctuations and customer requirements.
Excellent commercial judgment and negotiation skills.
Ability to identify profitable short-term opportunities and act quickly.
Experience managing key accounts and sales teams.
Strong discipline around gross margin, customer credit and collections .
Ability to build and scale business across multiple cities.
High integrity, professionalism and credibility with customers and colleagues.
Experience with exporters or export markets would be an advantage, but is not mandatory.

The Person We are looking for someone who is:
Aggressive commercially. Methodical in execution. Strategic in thinking. Fast in action. Strong on relationships. Disciplined on collections. High on integrity.
~ Someone who can make money from today’s chance while systematically building tomorrow’s business.

📌 Sales Support/Director to Director (Bengaluru)
🏢 Fresh Platter
📍 Bengaluru