Job Description

A current-age health insurance company is looking for a talented Corporate Communications - Manager to join our Marketing team in Mumbai.

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Your typical week will include the following:

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Identifying and creating integrated media opportunities for brand so as to enhance brand imagery, visibility and credibility to build desired brand opinion and influence consumer behavior.

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This role will involve the management of a wide spectrum of Media relation activities, media communication campaign, community relations and Crisis communications. The individual must have prior experience in PR, digital communication -influencer marketing, from a reputed organization as this role is a hands-on role.

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- Directing operations for external communications area to ensure the delivery of consistent messages to all external stakeholders, particularly through media.
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- Assist / Create/identify series of relevant and appropriate brand PR opportunities to enhance brand Imagery, credibility and visibility to influence consumer behavior and help create a positive disposition towards brand
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- Documenting communications processes, including branding, planning and maintenance of a communications calendar, and planning end-to-end workflows.
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- Content development and editing – press release, articles, FAQS, briefing documents, etc. and maintenance of this knowledge repository. Assessing organizational data and information to compile relevant information for the organization's external responses.
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- Support Brand marketing with impactful and focus features on brand attributes and communicate key brand messages
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- Developing tactical and operational plans for communications strategies to enhance the culture of excellence and innovation across the enterprise
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- Responsible for managing operational aspects of the team (e.g.,



workflow, performance, and compliance), as well as ensuring achievement of the goals within established timelines and budgets.
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- Communication and liaising with internal stakeholders along with external agencies
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- Identify and develop influencer marketing as a key channel of brand advocacy – managing end to end influencer campaigns- content, scripting, creative visualization, liaising with agencies to curate relevant content for brand exposure
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- Deployment and tracking a crisis strategy in liaison with the internal teams, product brand custodians including legal
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- Track, Monitor & Influence Media Coverage and social media campaigns and influencer marketing plans
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- Interact with internal stakeholders to ensure brand dialogue and communication
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- Assist in managing PR agency output and to enhance brand reputation, imagery and influence.
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Role Requirements

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- Post – Graduate in any field. Masters in Corp Communication / Journalism / Public Relations is an added advantage Experience
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- Total relevant experience of 4-5 years, preferably in the health insurance category Functional Competencies
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- Excellent communication skills – written and verbal
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- Creative, analytical ability
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- Understands the media landscape and is well networked with media both print as well as digital
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- Hands on experience of social media, web technologies, creative and presentation tools
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- Follows trends and implements best practices in employee engagement and influencer (both online and offline) engagement
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- Ability to understand the business holistically, its financial, legal and operational underpinnings and what it takes to make it profitable
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- Experience of managing communications agencies or an agency client servicing team
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- Experience in handling scale influencer campaigns and content
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📌 Corporate Communications Manager (Mumbai)
🏢 Seven N Half
📍 Mumbai