Job Description

About the Company:

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Driffle is a global digital goods marketplace specializing in digital gaming products, including games, gift cards, DLCs and more across 140+ countries. We are a team of gamers with the aim of making gaming accessible and affordable to everyone. Operating across multiple jurisdictions, Driffle facilitates high-volume cross-border transactions and works with global payment service providers to deliver seamless digital commerce experiences.

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About the Role :

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We are looking for a Retention Marketing Executive to execute customer engagement campaigns across email, push notifications, in-app messages using MoEngage . You will be responsible for building customer journeys, launching lifecycle campaigns, segmenting audiences, and optimizing campaigns to improve retention, engagement, and repeat purchases. This role is execution-focused and ideal for someone who is hands-on with marketing automation platforms.

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Key Responsibilities:

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- Build, execute and optimize customer journeys on the retention platforms .
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- Create and schedule campaigns across Push Notifications, Email, In-App.
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- Implement lifecycle campaigns including: Welcome Series, Abandoned Cart, Browse Abandonment, Purchase Confirmation, Win-back Campaigns, Re-engagement Journeys, Price Drop & Back-in-Stock Notifications
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- Create audience segments based on user behavior and attributes.
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- Monitor campaign performance and optimize CTR, Open Rate, Conversion Rate and Revenue.
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- Conduct A/B testing on creatives, messaging, timing, and user segments.
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- Coordinate with the design and content teams to ensure timely campaign execution.
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- Ensure campaigns are QA-tested before launch.
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- Maintain campaign calendars and ensure timely execution.
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- Generate weekly and monthly performance reports with actionable insights.
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- Work closely with Product, CRM, and Analytics teams to improve customer retention.
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Required Skills:

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- 1–3 years of experience in CRM or retention marketing, preferably within ecommerce or gaming platforms.
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- Hands-on experience with MoEngage executing Push, Email, and In-App campaigns
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- Solid understanding of customer lifecycle marketing, automation, audience segmentation, and event-based targeting
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- Proficiency in GA4, Excel, and dashboards, complemented by basic HTML skills for email editing
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- Familiarity with A/B testing methodologies, customer journey mapping, and personalization
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- Excellent attention to detail with a strong focus on rigorous campaign QA
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If you are ready to drive engagement and optimize the customer journey at scale, we would love to hear from you.

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📌 Retention Specialist (Gurugram)
🏢 Driffle
📍 Gurugram