Job Description

As a Paid Media Advertising Business Manager, you will lead and oversee the strategic direction and execution of paid media campaigns in the digital marketing landscape. This role requires a seasoned professional with a strong background in paid media, exceptional leadership skills, and a deep understanding of digital advertising platforms. The Business Manager will play a pivotal role in driving campaign performance, client satisfaction, and team success.

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KEY RESPONSIBILITIES:

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STRATEGIC LEADERSHIP:

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- Develop and implement strategic plans for paid media advertising, aligning with overall business objectives and client goals.
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- Provide visionary leadership to the paid media team, fostering innovation and continuous improvement.
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CLIENT RELATIONSHIP MANAGEMENT:

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- Serve as the primary point of contact for key clients, understanding their business objectives and ensuring the delivery of high-quality paid media solutions.
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- Build and maintain strong client relationships through effective communication and strategic guidance.
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TEAM MANAGEMENT:

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- Lead, mentor, and inspire a team of paid media analysts, fostering a collaborative and high-performance culture.
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- Provide guidance on campaign strategy, optimization, and career development.
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CAMPAIGN PLANNING AND EXECUTION:

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- Oversee the development and execution of paid media campaigns across various platforms, ensuring alignment with client objectives and performance targets.
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- Utilize industry best practices and emerging trends to enhance campaign effectiveness.
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BUDGET OVERSIGHT:

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- Manage and optimize advertising budgets,



ensuring efficient allocation and maximum return on investment.
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- Provide financial oversight and reporting to stakeholders, highlighting key performance metrics.
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DATA ANALYSIS AND INSIGHTS:

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- Utilize data analytics tools to analyze campaign performance, identify trends, and derive actionable insights.
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- Translate data-driven insights into strategic recommendations for continuous improvement.
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TRAINING AND MENTORSHIP:

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- Train and mentor junior analysts, providing guidance on campaign management best practices and analytical techniques.
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- Foster a collaborative learning environment within the team.
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CLIENT PRESENTATIONS:

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- Prepare and deliver regular client presentations, showcasing campaign performance, insights, and strategic recommendations.
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- Collaborate with clients to understand their evolving needs and goals.
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COLLABORATION WITH CROSS-FUNCTIONAL TEAMS:

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- Collaborate with other departments, including marketing, sales, and creative, to ensure cohesive and integrated strategies.
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- Facilitate communication and alignment between teams to drive overall business success.
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QUALIFICATIONS:

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- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
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- Proven experience in a leadership role within the paid media advertising space.
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- In-depth knowledge of digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Affiliate Marketing, etc.
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- Strong analytical and strategic thinking skills, with the ability to interpret complex data and trends.
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- Excellent communication, presentation, and interpersonal skills.
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📌 Paid Media Manager (Mumbai)
🏢 Puretech Digital - A Genesis
📍 Mumbai