Job Description

Drive Allison Transmission's market expansion and brand leadership across India's commercial vehicle sector. As Assistant General Manager - Marketing, you will spearhead integrated marketing strategies for On-Highway Truck and Bus segments, Off-Highway applications, and Defense programs—directly influencing revenue growth and market share in one of the world's fastest-growing mobility markets. This role combines strategic market development with hands-on execution, positioning you as a key architect of Allison's success throughout the region.

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ESSENTIAL FUNCTIONS

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Strategic Planning & Execution

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- Partner with senior management to develop and execute comprehensive marketing programs, strategies, and campaigns that drive measurable business results
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- Lead market segmentation analysis and develop segment-specific strategies in collaboration with regional country teams
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- Design and implement marketing plans that communicate Allison's core value proposition: performance, productivity, efficiency, and reliability
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Market Development & Intelligence

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- Identify and quantify market opportunities for new Allison products, providing critical insights for product specifications tailored to Indian requirements
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- Conduct market analysis and competitive intelligence to track evolving marketplace dynamics and inform strategic decisions
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- Establish data management and tracking systems to optimize marketing effectiveness and support sales growth initiatives
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Cross-Functional Leadership

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- Coordinate with Asia-Pacific team members to ensure consistent,



effective marketing strategies that accelerate sales growth across India
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- Support cross-regional opportunities and Strategic Insight initiatives to maintain Allison's competitive advantage globally
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- Collaborate with internal departments and external partners on strategic projects
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- Brand Building & Communications
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- Develop regional marketing tools and resources to strengthen Allison's brand presence and market positioning
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- Build and manage a strategic mix of internal resources and contracted agencies to enhance marketing communications capabilities
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- Oversee all PR and media activities, including press releases, testimonials, and advertising campaigns
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Events & Stakeholder Engagement

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- Plan and execute high-impact trade shows, industry events, and OEM partnerships that generate leads and strengthen market relationships
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- Represent Allison at key community and business forums, expanding the company's network and influence
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- Manage marketing budget in India, ensuring optimal resource allocation and providing accurate monthly reporting and forecasts
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*Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties,



or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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EDUCATION REQUIREMENT:

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Bachelor Degree in Engineering, Marketing, Business Administration or related field of study.

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KNOWLEDGE, SKILLS, AND ABILITIES:

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REQUIRED:

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- At least 7-10 years’ working experience including minimum of 5 years in marketing, sales, or commercial vehicles, or auto industry, business development.
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- Experience working with OEMs or fleets in commercial vehicle industry in India will be preferred.
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- Wide Body Dump OEM interface experience will be preferred.
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- Customer-centric and ability to bond with customers at all levels.
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- Self-starter and fast learner with strong ability to energize and inspire others.
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- Strong interpersonal and communication skills, both listening and presentation.
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- Strong organizations skills and disciplined work ethics.
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- Robust analytical skills and attention to details.
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- Willingness to travel as required to achieve objectives.
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- Good Excel and PowerPoint skills
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- PowerBI or other data analysis skills are preferred
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PREFERRED:

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- MBA or Masters degree are preferred
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- Marketing Degree couple with Engineering Discipline.
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- Knowledge of engines/transmissions in commercial vehicles
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- Commercial vehicle or special vehicle Sales and Marketing experience in India.
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Travel: Multiple weeks per month

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Primary Location:

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India-Delhi

📌 Assistant General Manager - Marketing (New Delhi)
🏢 Allison Transmission
📍 New Delhi