Job Description

Responsible for managing the end-to-end D2C website experience and operations , including website merchandising, product launches, promotions, CRO, A/B testing, performance tracking, and cross-functional execution to improve customer experience, conversion, and online business performance .

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Key Responsibilities

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1. Website Merchandising & Customer Experience

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• Own end-to-end website merchandising across Homepage, Collections, PLPs, PDPs and Landing Pages.

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• Continuously optimize product discoverability, navigation and customer journeys to improve shopping experience.

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• Ensure website content is accurate, relevant and aligned with ongoing business priorities.

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• Benchmark leading D2C and ecommerce brands to continuously enhance the customer experience.

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• Maintain a best-in-class digital storefront through thoughtful merchandising and attention to detail.

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2. D2C Operations & Business Execution

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• Own the day-to-day operational efficiency of the D2C website and app.

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• Execute promotional campaigns, product launches and sale events with accuracy and zero operational gaps.

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• Coordinate with cross-functional teams to ensure timely and seamless execution of business initiatives.

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• Identify opportunities to streamline workflows, improve processes and enhance operational efficiency.

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• Ensure all website updates are delivered with speed, accuracy and quality.

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3. Conversion Rate Optimization (CRO)

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• Identify opportunities to improve website conversion through continuous experimentation.

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• Execute A/B tests and optimization initiatives across the customer journey.

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• Monitor customer behavior and identify friction points affecting conversion and engagement.

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• Work with Design, Product and Tech teams to implement customer experience improvements.

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• Stay updated with global ecommerce and D2C best practices to continuously improve website performance.

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4. Business Insights & Execution Support

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• Monitor key D2C business and website performance metrics.

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• Prepare dashboards, reports and performance summaries to support business reviews.

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• Track the impact of merchandising changes, CRO experiments and promotional campaigns.

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• Surface trends, insights and operational observations to support data-backed decision making.

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• Support the D2C Manager with analysis required for planning and execution.

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5. Strategic Execution

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• Execute high-impact D2C initiatives independently while partnering with the D2C Manager on strategic planning and prioritization.

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• Translate business strategies into actionable execution plans.

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• Coordinate with internal stakeholders to ensure projects are delivered on time.

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• Take ownership of execution from planning through successful implementation.

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• Drive projects with an ownership mindset and solid attention to detail.

📌 Assistant ManagerC (Mumbai)
🏢 Pilgrim
📍 Mumbai