Designation

Senior Brand Manager – Marketing, Smith & Jones

Function
Marketing
Location
Mumbai
Reporting To
Associate Director - Marketing, Smith & Jones

Job Description

What are the Key Deliverables in this role ? Financial Outcomes

? Drive growth agenda for select portfolio of Smith & Jone as per its strategic role in the TCP portfolio

? Define & implement mid-long term brand strategy; define year priorities/activities to ensure movement towards mid and long-term goals.

? Deliver on Brand Business Performance by meeting committed: Net Sales Revenue, gross margin, MAPE targets, net margin for portfolio of brands/brand

? Define and implement go-to-market strategies for brand focused on long term sustainable and profitable growth – Channel wise strategy, media mix, launch/re-launch/exit-decisions.

? Plan, Drive and execute whitespace expansion plans in line with the business case assumptions.

? Drive Cost Savings/Gross margin improvement through key linked variables.

? Portfolio Expansion:



Deeper category and consumer insights to ensure we continue to expand the brand to increase total addressable market. Driving innovation that increases penetration or premiumization or sales.

Customer Service

? Maximizing brands Presence in marketplaces (offline & Digital) to drive business growth.

? Be the voice of consumer and mine Insights on needs gap and industry trends as inputs for developing marketing activities for maximizing chance in the category.

? Conduct analysis using internal & external reports/research and implement data driven brand initiatives.

? Monitor & influence demand forecasting and adapt plans on the portfolio as required.

? Perform competitor benchmarking and adopt best-practices.

Internal Processes

? Work with Shopper/ Customer Marketing Teams, Sales teams to analyze sales & market data to develop & deliver relevant initiatives.

? Work with the innovation lead on product, concept, business case and launch plan development with Sh

📌 Senior Brand Manager (Mumbai)
🏢 Tata Consumer Products
📍 Mumbai