Position: Regional Head - Ad Sales West (LCS), Digital Business

Purpose: This position is responsible for managing top-line and bottom-line of Digital Business for the assigned region (West) for Large Scale Clients. This position is expected to possess a sharp understanding of market dynamics, digital ad inventories, ability to forge solid partnerships with clients to create value for them. This role needs to demonstrate an aggressive approach for accomplishing revenue targets and make a solid impact in digital advertising sales.

Education: MBA (Preferred)

Experience: 8+ years’ experience in Digital advertising sales background will be preferred. TV Sales experience can be considered.

Desirable experience: Must be well versed with client strategies and advertising agencies from West India & have strong agency & clients contacts.

Position Interlinkages:

Within the organization

Digital Marketing and Analytics Channel Ad Sales Teams

Outside the organization

Media Agencies

Google Analytics team Clients

Location: Mumbai

Reporting Relationship:



National Head – Ad Sales (Large Client Sales)

Business/Channel/Function: Digital

Key Responsibilities:

Maximizing monetization opportunities by creating and building the client base and constantly creating a digital brand need.

Incumbent will be SonyLIV’s ambassador in the market for the agency relationship that you own and will be responsible for shaping up a long-term business plan for the client/agency for make SonyLIV as the preferred destination.

Strategize towards securing a steady base by means of acquiring long-term commitments

Incumbent will be expected to manage all stakeholder relationships end to end with minimum supervision.

Developing preferred partnership with top digital advertisers through fact finding on brands, marketing plans with accurate information and feedback for past campaigns and ensuring smooth execution of deals

In depth account management by means of client servicing through custom

📌 Regional Head (Mumbai)
🏢 Sony Pictures
📍 Mumbai