Job Description:

HEAD OF MARKETING STRATEGY & BRAND INNOVATION

Position: Head of Marketing Strategy & Brand Innovation (Marketing Strategist)
Location: Mumbai
Employment Type: Full-time
Experience: 10–16 Years
Leadership Experience: 4–6 Years in Brand Strategy and Creative Leadership
Compensation: ₹25–35 LPA
Reports To: CEO
Portfolio: Plotted Land, Residential and Commercial Real Estate
Work Mode: On-site/Hybrid with frequent travel across MMR project locations

ROLE PURPOSE

Build and lead the brand and marketing engine for Goyal Realty to establish the company as a trusted, differentiated and highly recognized real estate brand across plotted land, residential and commercial segments.

The role will focus on four key areas:

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Brand Architecture and Strategy

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External Marketing and Demand Generation

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Internal and Stakeholder Marketing

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Marketing Innovation and Creative Disruption

KEY RESPONSIBILITIES

BRAND STRATEGY AND BRAND ARCHITECTURE

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Define and own Goyal Realty's master brand positioning,



tone of voice and visual identity across all marketing touchpoints.

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Develop brand architecture across plotted land, residential and commercial real estate while maintaining strong parent-brand equity.

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Develop explicit value propositions and positioning for individual projects and asset classes.

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Ensure project positioning is aligned with the overall Goyal Realty brand strategy.

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Translate the Chairman and CEO's business philosophy into consistent market-facing brand messaging.

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Align marketing communication with the company's existing Sales Playbook and GOYAL Framework.

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Act as the internal brand guardian across customer, partner and stakeholder communications.

EXTERNAL MARKETING AND DEMAND GENERATION

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Own the complete external marketing funnel, including brand building, category creation, project launches, digital marketing, performance marketing, PR, influencer marketing, creator partnerships and on-ground activations.

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Develop integrated market

📌 Head of Marketing Strategy (Mumbai)
🏢 DC Consultants
📍 Mumbai