Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
- Experience working with partners to identify technical challenges and opportunities, and selling AdTech/MarTech solutions.
- Experience working with partners to identify technical challenges and opportunities and selling AdTech/MarTech solutions.
- Experience quantifying return on investment (ROI) for advertising spend using: experimental methods (e.g., A/B testing, Geo experiments, User lift experiments), or advanced attribution (e.g., SKAN, MTA), or statistical methods (e.g., Causal Inference, MMM, Statistical MTA).

Preferred qualifications:
- Master's degree in quantitative field like Data Analytics, Economics or an MBA with a focus on quantitative methods.
- Experience in consulting directly with clients, advising on impact of advertising on business outcomes,



and building team-oriented partnerships with external measurement vendors to align stakeholders and advocate for optimal solutions.
- Experience in 1PD strategies, customer data infrastructures, and Google’s measurement ecosystem—including Google Analytics, Google Ads, tagging systems (gTag, GTM, server-side GTM), and APIs (e.g., Data Manager API).
- Understanding of brand and performance measurement frameworks, with experience executing marketing experiments, incrementality testing, causal impact, Media Mix Modeling (MMM), and Multi-Touch Attribution (MTA).
- Knowledge of online (Search, Display, Video/CTV) and offline (TV, OOH) advertising channels, brand analysis techniques, and the application of modern AI-powered marketing tools.

About the job
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on hel

📌 Measurement and Analytics Lead (Gurugram)
🏢 Google
📍 Gurugram