Designation
Deputy Manager- Marketing, Mainstream Salt

Function
Marketing
Location
Mumbai
Reporting To
General Manager- Mainstream Salt

Job Description

What are the Key Deliverables in this role?

Financial/Business Outcomes:
- Build and refine the brand’s Jobs-to-be-done (JTBD) framework by consistently analyzing internal and external data trends to sharpen positioning and growth opportunities.
- Drive cross functional projects with agility partnering with R&D;, Packaging, Finance, Sales to unlock improvements in P&L;, Product, Claims, Packaging, that strengthen the brand’s proposition in market
- Lead Immuno as a brand along with multiple critical SKUs on tata salt to drive growth in white space cells. This may also include driving some growth/ focus states for tata salt.
- Strong data orientation with ability to find market gaps to grow the brand.
- Anchor the volume, revenue and profitability targets for the brand, by working closely with cross-functional teams and proactively solving business challenges




- Monitor & ensure brand cost saving projects and targets with CFTs.
- Help build Media models with help of long term data trends. Ensure adherence to media planning process and timelines, creation of strong media plans, discipline of regular reviews
- Responsible for demand generation as well as co-leading trade schemes with Shopper Marketing team
- Delve deeper into consumer and market insights for the brand. Get a strong category and competition understanding to identify growth opportunities and threats.
- Expand margins by leading cost saving initiatives with Cross functional teams

Customer Service:
- Be the voice of consumer and converting solid consumer actionable insights into impactful trade and consumer activations/ initiatives to grow business metrics
- Conduct analysis using internal & external reports/research and translate into data driven brand & JTBD led initiatives.
- Track early stage adoption and conversion, given both brands are in market b

📌 Deputy Manager, Marketing (Mumbai)
🏢 Tata Consumer Products
📍 Mumbai