Job Description:
Growth Operations Specialist – JD
About the Role
We are looking for a Growth Operations Specialist who sits at the intersection of marketing, sales, and technology. The ideal candidate will have hands-on experience with marketing lifecycle management, lead/prospect operations, Pardot (Marketing Cloud Account Engagement), landing pages, forms, and email/newsletter campaigns and decent Salesforce CRM knowledge.
You will help ensure that marketing campaigns and lead-generation programs are executed smoothly, data flows accurately between marketing and sales systems, and prospects move efficiently through the marketing and sales funnel.
Key Responsibilities
Marketing & Lifecycle Operations
- Manage and support the end-to-end marketing lifecycle, from lead capture and qualification through nurturing, MQL, SQL, and handoff to sales.
- Build and maintain lead nurturing journeys, segmentation, engagement programs, and lifecycle workflows.
- Monitor lead movement through the funnel and identify gaps, drop-offs, and opportunities for improvement.
- Support campaign execution across email, landing pages, forms, and other digital channels.
Pardot / Marketing Cloud Account Engagement
- Create and manage Pardot landing pages, forms, form handlers, email templates, and engagement programs.
- Configure and maintain prospect lists, segmentation, scoring, grading, and automation rules.
- Monitor campaign and prospect activity and troubleshoot issues related to forms, tracking, automation, and lead routing.
- Maintain marketing assets and ensure consistent naming, tagging, tracking, and campaign attribution.
Lead & Prospect Management
- Manage the lead lifecycle and prospect database, ensuring leads are captured, enriched, segmented, nurtured, and routed appropriately.
- Monitor lead quality, duplicates, data completeness, and lead-source attribution.
- Work with marketing and sales teams to define and maintain MQL/SQL criteria and lead handoff processes.
- Identify
📌 Operations and Growth Analyst (Pune)
🏢 dentsu
📍 Pune