D2C Business Manager | Bene Kleed
Location: Bangalore | Full time
We’re looking for someone to run D2C like a business, not manage it like a website.
At Bene Kleed, the D2C Business Manager owns the digital business end-to-end: traffic → conversion → net revenue → profitability.
You will own the number. And everything required to deliver that number.
What you’ll own
Your primary responsibility is simple:
Grow D2C revenue profitably.
That means owning:
D2C revenue and net sales vs plan
Traffic and customer acquisition required to deliver the plan
Performance marketing outcomes including CAC, ROAS and traffic quality
Conversion rate and revenue per session
AOV and product/category performance
Website merchandising and customer journey
New launch performance
Pricing, promotions and discount effectiveness
Gross margin and contribution margin
Customer returns, cancellations and RTO
Inventory availability for D2C
CRM, retention and repeat-revenue opportunities
Identifying and removing anything that is stopping the business from growing




You don't need to personally execute everything.
We have specialists across Growth, Brand, Creative, Planning, Design, CRM, CX, Tech and Operations.
Your job is to make all these inputs come together to deliver the D2C plan.
What ownership means here
If traffic is below plan, you should know before the month ends.
If CAC suddenly deteriorates, you should be asking why.
If traffic is coming but conversion isn't, diagnose the funnel.
If a bestseller is running out of stock, don't wait for Planning to tell you.
If a campaign needs better creative, drive the requirement.
If a product is selling well but coming back at a 40% return rate, that's not a success.
If revenue is growing but contribution is collapsing, that's not healthy growth either.
And if another team owns the corrective action, follow it through until it happens.
A dependency is not an excuse.
You should be obsessed with the numbers
We expect you to understand the relationship bet

📌 C Business Manager (Bengaluru)
🏢 Bene Kleed
📍 Bengaluru