Company Description Art of Active Travel creates thoughtfully crafted active and experiential journeys across some of the world’s most exciting destinations. Our portfolio spans hiking, biking and active cultural experiences, serving predominantly international travellers from the USA, Canada, UK, Australia, New Zealand and Europe. We are building a global direct-to-consumer active travel brand with a strong focus on differentiated products and data-driven growth.

Role Description This is a full-time, remote role for a Performance Marketing Manager. The Performance Marketing Manager will plan, execute, and optimize digital campaigns across paid search, social media, display, and other performance channels to drive bookings and brand awareness. Day-to-day responsibilities include managing campaign budgets, monitoring key metrics, running A/B tests, refining audience targeting, and optimizing landing pages and funnels for conversion. The role will collaborate with content, design, and operations teams to develop compelling offers, ensure consistent messaging across channels,



and produce regular performance reports and insights for leadership. This position also involves staying current with industry trends, identifying current growth opportunities, and ensuring tracking and analytics are implemented accurately.

Key Responsibilities

Paid Acquisition
Own day-to-day performance across Google Ads, Meta and other relevant paid channels
Build, launch, optimise and scale campaigns across destinations, activities, geographies and customer segments
Allocate budgets based on performance, seasonality and commercial priorities, with accountability for qualified enquiries and bookings
Continuously improve campaign structure, keywords, audiences, bidding strategies and creative performance
Google Ads and Meta
Manage Search, Performance Max, remarketing and relevant Meta campaigns hands-on
Conduct keyword, search-term and competitor analysis; refine negatives, match types, audiences

📌 performance marketing manager (India)
🏢 Art of Active Travel
📍 India