About The role
You own how GobbleCube is understood.

We work with India's biggest CPG brands — the teams running sales, performance marketing, supply chain and consumer insights across Blinkit, Zepto, Instamart, Amazon and Flipkart. Four different people, four different problems, one product.
Nobody has named this category yet. Buyers still compare us to a dashboard, to their media agency, or to something their own BI team could build. All three comparisons are wrong and all three are cheaper. Ending that is the job.

What you will own
Positioning and packaging — the core of the role
Category language: what we are, what we are not, and what we stop claiming in order to own it
A message architecture across four personas that doesn't collapse into "we do everything"
Packaging: what lands, what triggers the next module
Positioning and launch for every module we ship

Making it usable without a founder in the room
The demo narrative, objection library, business case model, proof pack
Product copy across the app, website and in-product surfaces
Founder thought leadership,



including ghostwriting

Getting it to market
Launch campaigns, and lead generation across outbound, email and WhatsApp
SEO and the organic content engine, with LinkedIn as the primary social channel
Events and workshops, and our PR and design agency relationships

The third block is real work you will own, because we are small and there is nobody else to do it. But you will be hired and judged on the first.

What we're looking for
The one thing we won't compromise on: you can explain something complicated in a sentence, and be right.
You write well and you write rapid, and one narrative holds across a deck, a landing page and a founder's LinkedIn post
You have run things end to end without a team, a budget or a known brand behind you
You lead with story, but you are comfortable with the data underneath it
You will tell the CEO when the story doesn't hold up. We would rather be corrected than agreed with

📌 Product Marketing Lead (Gurugram)
🏢 Gobblecube
📍 Gurugram