Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

Key Qualification Criteria
Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
At least 2 years of hands-on experience managing and optimizing Google Ads. Solid domain expertise in paid media, including strategy, execution, and analytics.
Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
Excellent written and verbal communication skills in English.
Bachelor’s degree in any field; a Master’s degree is a plus.

Hands-on Experience With
Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads. Google Tag Manager (GTM), GA4, Looker Studio.
Strong understanding of performance marketing principles, bidding strategies, and attribution models. Familiarity with SEO, email marketing, and other digital marketing channels.
Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.




Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
Effective communication and reporting skills.
Good experience in managing medium to large-sized budgets. Should have a data-driven approach to work.

Scope of Work
Strategy & Execution
Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
Take ownership of campaigns end-to-end to ensure KPIs and goals are met. Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
Research & Analysis Stay ahead of platform updates and trends; integrate innovations into strategy.
Drive keyword strategy and restructure accounts to unlock scalable growth. Lead cross-channel campaign optimization using platforms like Google Ad

📌 Sr. Paid Marketing Analyst (Pune)
🏢 GO MO Group
📍 Pune