ABOUT THE ROLE

We are a performance marketing agency. We run paid ads for ecommerce brands.

Our team is split into 4 pods. Each pod runs about 3 clients from start to finish. Every pod has media buyers, video editors, a graphic designer and a content strategist.

This role is the final creative decision-maker for all 4 pods.

You will not manage people. Each pod already has team leads and managers who check the work. Your job is to decide what we make, why we make it, and what we learn from it.

The goal is simple: find more winning ads.

A winning ad lets our client spend more money on ads. More spend means more sales for them and more revenue for us. That is the whole game.

We are growing from 80 people to 150 over the next 18 months. More pods will be added. This role grows with them.

WHAT YOU WILL OWN

1. The final yes or no
New ad ideas, scripts, briefs for designers, finished videos and posters. Nothing goes live until you approve it. Others have already checked the quality before it reaches you. You decide if the idea is worth making at all.
2. What gets made first




You decide which ideas get the team's time, which ones wait, and which ones we drop.
3. Strategy for products we already run
Find the patterns that are working. Notice when an ad is getting tired. Decide what we do more of, what we change, and what we stop.
4. Strategy for recent products
Learn the product and the customer fast. Decide what we test first.
5. Competitor research
The strategists do the research. You check if it was done properly, decide what actually matters, and decide what we do about it. Copy nothing, but learn from everything.
6. Turning results into new ideas
Media buyers will tell you what worked and what did not. Your job is to figure out why, and turn that into the next round of ads.
7. Clear reasons for every rejection
Write down why you said no. This is how the team stops making the same mistake twice.
8. Lifting the standard over time
If you are doing this well, the work

📌 Creative Strategist (India)
🏢 Samvestor
📍 India