This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Meta PPC Specialist based in India.
This is a fully remote, performance-driven role focused on generating qualified leads for U.S.-based home service businesses through Meta advertising.
You’ll own campaigns end to end, from strategy and creative direction through launch, optimization, testing, and scaling.
Your work will directly influence lead quality, customer acquisition costs, and downstream sales performance.
You’ll manage campaigns across industries such as HVAC, plumbing, roofing, electrical, landscaping, remodeling, and other residential services.
The role combines advanced paid-social expertise with rigorous data analysis, CRM insights, tracking, and conversion optimization.
You’ll work in a fast-paced workplace where measurable results, experimentation, and efficient budget management are central to success.
The position is ideal for a seasoned Meta advertiser who understands the U.S.



home services market and can consistently deliver results at target CPLs.
n

Accountabilities
Plan, build, launch, and manage full-funnel Meta advertising campaigns for U.S.-based home service businesses.
Develop campaign strategies covering audience targeting, campaign structures, budgets, bidding, offers, creative direction, and lead-generation objectives.
Manage and optimize campaigns across HVAC, plumbing, roofing, electrical, landscaping, pest control, remodeling, painting, cleaning, construction, and related residential service categories.
Monitor and analyze CPL, qualified lead rate, CAC, ROAS, conversion rate, frequency, CTR, CPM, attribution, and downstream sales performance.
Optimize campaigns based on both lead volume and lead quality, working with CRM and sales teams to identify the campaigns, audiences, creatives, and offers driving qualified customers.
Design and execute structured A/B tests across creatives, audiences, offers, co

📌 Meta PPC Specialist (India)
🏢 Jobgether
📍 India