Performance Marketing Executive – Meta & Google Ads

Company: SnapNFit
Location: Ahmedabad
Job Type: Full-Time

About SnapNFit
SnapNFit is a growing fitness and wellness platform providing personalized at-home services including personal training, fat-loss programs, yoga, physiotherapy, nutrition, and other wellness services.
We are looking for a Performance Marketing Executive who can independently manage and grow our customer acquisition through Meta Ads and Google Ads.
This role is not just about generating a high number of leads. We are looking for someone who understands the complete performance funnel — from ad spend to qualified leads, consultations, customers, CAC, and revenue.
Key Responsibilities
Plan, create, manage, and optimize paid advertising campaigns across:
Meta Ads – Facebook & Instagram
Google Search Ads
Google Display/Remarketing
Performance Max, where relevant
Develop and continuously test new campaign strategies, audiences, keywords, offers, creatives, and landing pages.
Conduct Google keyword research and identify high-intent search opportunities.




Regularly analyze search terms and maintain negative keyword lists to reduce irrelevant traffic.
Build and optimize Meta prospecting, retargeting, and remarketing campaigns.
Monitor campaign metrics including:
Cost per Lead
Qualified Lead Rate
Cost per Qualified Lead
Consultation/Appointment Rate
Customer Acquisition Cost
Conversion Rate
ROAS/Revenue
Work closely with the sales/calling team to understand the quality of leads generated by each campaign.
Identify which campaigns, creatives, audiences, keywords, and offers generate actual paying customers rather than simply generating cheap leads.
Create clear briefs for designers/content creators for recent ad creatives, videos, testimonials, hooks, and offers.
Continuously perform A/B testing across creatives, ad copy, audiences, keywords, landing pages, and lead forms.
Manage campaign budgets and shift spending toward the highest-performing channels an

📌 Performance Marketing Executive (Ahmedabad)
🏢 SnapNfit
📍 Ahmedabad