Designation - Marketplace Ads Specialist
Department - Marketing
Immediate joiner

Responsibilities
Campaign Planning & Execution-
• Plan, create, and manage paid ad campaigns across marketplaces like Amazon, Myntra, Flipkart.
• Select the right ad formats (Sponsored Products, Brand Ads, Display, PLA, etc.)
• Align ad strategy with sales targets, inventory levels, and seasonality (e.g., sale events)

Performance Monitoring & Optimization-
• Track key KPIs: ROAS, TACOS, ACoS, CTR, CVR, Sales
• Optimize bids, budgets, keywords, and placements on a daily/weekly basis
• Reduce wasted spend and improve profitability
• Pause or scale campaigns based on performance trends

Budget & Spend Management-
• Allocate and control ad budgets efficiently
• Increase/decrease spend based on TACOS/ROAS performance
• Ensure spend is aligned with business goals and HOD guidance

Keyword, Search Term & Product Targeting
• Conduct keyword research and competitor analysis




• Optimize search terms and negative keywords
• Manage category, brand, and product-level targeting

Reporting & Insights-
• Prepare daily, weekly, MTD performance reports
• Share actionable insights with stakeholders/HOD
• Highlight issues like rising TACOS, low ROAS, or poor SKU performance
• Recommend corrective actions and growth opportunities

Cross-Functional Coordination-
• Work with category teams and managers

Marketplace & Policy Management-
• Stay updated with marketplace ad policies and new features
• Ensure campaigns comply with platform guidelines
• Test and adopt current ad formats or beta features

Growth & Experimentation-
• Run A/B tests on creatives, keywords, and bidding strategies
• Identify new growth levers during festivals and sale periods
• Scale high-performing SKUs and sunset poor performers

📌 Marketplace Ads Specialist (Mumbai)
🏢 BrandzStorm
📍 Mumbai