What Do We Do

ShopDeck helps e-commerce merchants set up and manage their D2C storefront

“profitably”.

Proposition For Merchants

D2C selling made as easy as selling on e-com marketplaces

Why build this?

India’s D2C wave has been limited to venture-funded D2C brands today
The art of selling on your own website is not democratised. There are ~500k-1M sellers who can sell D2C but can at best sell on marketplaces
Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization
Shopify / Status-quo software solve for work-flow management of storefront but don’t do enough on “helping” merchants sell well

Our proposition

Role

We have a software + services proposition for the merchant with the goal of optimising for the merchant's profitability. Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here,



we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well:

Marketing manager (“top of the funnel”)
Category manager (“products/merchandising”)
Product manager (“website/app metrics”)
Ops manager (“shipping metrics”)

Our services layer measures metrics across all these buckets to optimise and take

appropriate actions for merchant’s profitability.Over time, the goal is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software.

Founders

Rishabh Verma
Harmin Shah

Role Charter: Business Analyst

As an Business Analyst , you will be responsible for driving marketing efficiency, seller activation, and operational excellence through data-driven decision-making. The role requires a solid analytical mindset to identify onboarding bottlenecks, uncover improvement opportunities, and translate insights into scalable

📌 Business Analyst (India)
🏢 ShopDeck
📍 India