About the Role
MPing runs branding and performance campaigns across DV360, Meta, MGID, Google Ads, and other programmatic and social platforms for advertisers spanning across all categories like FMCG, retail, entertainment, and government. This role owns end-to-end campaign execution for a portfolio of accounts, from setup through delivery, optimization, and margin management. You'll be the operational backbone between servicing, clients, and the ad network's partner support teams.
What You'll Own
Campaign Strategy and Optimization
Translate campaign briefs into budget allocation and channel strategy across DV360, Meta, MGID, Google Ads, and other platforms.
Manage bid and budget pacing daily to hit delivery and performance targets without overspend or underspend.
Reallocate budget across underperforming and high-performing segments in-flight based on data, not gut feel.
Campaign Setup, Tracking, and Reporting
Launch campaigns quickly and accurately once creatives and approvals are in, with zero compliance slippage.
Maintain campaign trackers and pull daily performance data (CTR,
VTR, conversions) to catch trends and issues early.
Produce recurring performance reports for internal stakeholders and clients that actually explain what's happening, not just dump numbers.
Margin Management
Hold consistent, healthy profit margins across every campaign, every platform, no exceptions without sign-off.
Track campaign-level profitability continuously and flag deviations before they become a quarter-end problem.
Find cost efficiencies without touching delivery or performance.
Creative Management
Review creative performance by platform and push optimization calls (what to pause, swap, or reformat).
Adapt assets to platform-specific specs (Meta, DV360, etc.) and run A/B tests to improve CTR/VTR.
Client and Stakeholder Support
Be the operational point of contact for client servicing on campaign status, KPIs, and troubleshooting.
Build and maintain client-facing dashboards w
📌 Manager - Ad Operations (Noida)
🏢 Mirchi
📍 Noida