Senior UX Writer At Traya Health

Traya is an Indian direct-to-consumer hair care platform that provides a holistic treatment for

individuals experiencing hair loss. cause of hair fall using a combination of Ayurveda, Allopathy, and Nutrition. diagnostic platform, combined with medically trained hair coaches and proprietary tech,

de-stigmatize hair loss, address its emotional and psychological impact, and make effective

around hair loss while delivering a scientifically proven, holistic solution that combines the

Own and optimize app and web copy to improve click-through rates (CTR), drive successful experiments, and build a customer panel for copy testing.

● Own CTR and conversion rate (CVR) performance across push notifications, WhatsApp,



and SMS communications. Develop a comprehensive understanding of the funnel and recurring campaigns, and continuously optimize copy through testing and iteration.

● Own in-app video content strategy and performance, including watch time and thumbnail CTR. Conduct topic and content research to develop high-quality videos in collaboration with in-house doctors.

● Develop a robust voice-of-customer program through call listening and transcript analysis, translating insights into actionable content and communication improvements.

📌 Senior Tech Writer (Mumbai)
🏢 Traya
📍 Mumbai