Role Overview

The incumbent in this role category will be responsible for managing the client relationship and driving successful media campaigns.

Department

Media Planning

Job Title

Group Head - Business

Reporting Manager Title

Vice President - Business

Location

Mumbai

Roles & Responsibilities
- Develop a macro-level understanding of the category, competitive landscape, and brand objectives to craft effective media strategies.
- Translate client briefs into robust media plans aligned with marketing goals and business outcomes.
- Interpret brand tracking studies and correlate media investments with brand metrics and sales performance.
- Continuously build strategic thinking capabilities to deliver innovative and insight-driven solutions.
- Lead planning and execution of campaigns across platforms.
- Manage day-to-day implementation, optimization, and performance tracking of ongoing campaigns.
- Ensure campaigns are delivered as per plan, timelines, and agreed KPIs.
- Monitor performance metrics such as reach, frequency, GRPs, CTR,



ROI/RoAS and optimize campaigns accordingly.
- Ensure best-in-class servicing for clients through proactive communication and responsiveness.
- Manage day-to-day client interactions, addressing queries and providing strategic recommendations.
- Lead final media plan presentations and articulate rationale effectively to clients and internal stakeholders.
- Track competitor activities, including innovative campaigns, award-winning work, and current media strategies.
- Identify and recommend new opportunities, formats, and innovations.
- Aim to deliver at least 2–3 award-worthy entries annually for recognition of outstanding work.
- Act as a team player and collaborate effectively across planning, buying, and analytics teams.
- Mentor and guide junior team members to build capability and improve performance.

Experience Range

6-8 years of experience in media planning

Education Qualifications & Skills

MBA in Marketing

Skills
- Excell

📌 Group Head (India)
🏢 Initiative
📍 India