About the Role:
Key Responsibilities:
- Plan, create, and manage content for Instagram, Facebook, LinkedIn, YouTube, and other Social Media platforms.
- Develop monthly content calendars and campaign strategies.
- Manage reels, stories, posts, and ad creatives.
- Increase followers, engagement, and brand awareness organically & through paid campaigns.
- Respond to comments, DMs, and build audience relationships.
- Track analytics, insights, and prepare performance reports.
- Stay updated with social media trends, competitors, and platform updates.
- Coordinate with graphic designers, video editors, and marketing team.
- Write engaging captions, scripts, and content aligned with brand voice

Requirements:
- 3-6 years of experience as Social Media Manager or in a similar role.
- Strong knowledge of Instagram, Facebook, LinkedIn & trending platforms.:
- Excellent content writing and copywriting skills:




- Hands-on experience with AI tools to enhance content creation and page growth
- Positive copywriting and communication skills.
- Advanced expertise in running Meta Ads, Google Ads, and overall paid promotions, with a proven track record of successful lead generation and ROI optimization.:
- Creative mindset with understanding of viral trends.
- Ability to analyse metrics and optimize performance.
- Experience with Canva, scheduling tools, and analytics tools is a plus.

Note: Salary will be between ₹5,00,000 - ₹6,00,000 Per Annum, negotiable depending on relevant experience and skillset.

Work Location: In person

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹45,000.00 per month

Application Question(s):
- Are you experienced in running Meta Ads?

Work Location: In person

📌 Social Media Manager (Roorkee)
🏢 Paawani Group
📍 Roorkee