JOB DESCRIPTION - SENIOR DIGITAL MARKETING EXECUTIVE

Company: Digi Epitome Technology
Industry: Digital Marketing & IT Services
Location: Gomti Nagar, Lucknow

Job Type: Full-Time | Work from Office + Client Meetings
Experience: Minimum 2 Years
Salary: ₹20,000 - ₹40,000/month + Performance-Based Incentives

Job Summary

Digi Epitome Technology is looking for an experienced, target-driven, and result-oriented Senior Digital Marketing Executive with robust knowledge of SEO, Social Media, Content Marketing, Meta Ads, Google Ads, Lead Generation, Business Development, Client Management, and Team Handling.

Key ResponsibilitiesA. Digital Marketing & Campaign Management
- Plan and execute digital marketing strategies for brand visibility, lead generation, conversions, and business growth.
- Manage SEO, Social Media Marketing, Content Marketing, Meta Ads, and Google Ads.
- Plan, launch, monitor, and optimize paid campaigns for leads, conversions, CPL, ROI/ROAS, and lead quality.
- Conduct keyword research, competitor analysis, SEO audits, audience research, and performance tracking.




- Manage content calendars, blogs, website content, and social media content.
- Stay updated with digital marketing trends and use ChatGPT and AI tools for research, content planning, and marketing activities.

B. Lead Generation & Business Development
- Generate qualified leads through SEO, social media, paid advertising, networking, referrals, direct outreach, and other channels.
- Identify new business opportunities and potential clients.
- Conduct client meetings, presentations, requirement discussions, and negotiations.
- Prepare and share proposals, quotations, and service plans.
- Convert leads into business and contribute to monthly sales, business, and revenue targets.
- Generate new business, repeat business, referrals, and upselling opportunities.

C. Client & Project Management
- Handle existing and prospective clients professionally.
- Understand client requirements and ensure tim

📌 Senior Digital Marketing Executive (Lucknow)
🏢 Digi Epitome Technology
📍 Lucknow