12 - 20 years:
MBA/PGDM:
Corporate Communications:
35 lkh ~ 40 lkh:
Job Title:
Deputy Vice President, Corporate Communications

Location:
Mumbai

Reporting to:
Head Corporate Communications, HDFC Bank

Key Responsibilities:
- Collaborate with business teams to understand their priorities and identify opportunities to drive Bank communications by studying the business landscape
- Play a solid role in shaping brand communication strategies. Develop, plan, implement and monitor brand wide communication strategy along with Head Corporate Communications
- You will drive media relations and content (organic and inorganic) for business verticals as also collaborate for the corporate brand
- Amplify marketing campaigns in the relevant media universe
- Design communication campaigns and activities, occasionally, to strengthen HDFC Bank brand with external stakeholders such as media, potential employees, and customers.
- Co-ordinate with empanelled agencies to deliver on the PR plan and desired communications messages. This may involve responsibility for a region(s)



of the country for leading these geographies for messaging.
- Contribute to building HDFC Bank’s thought leadership positioning, also participating in signature events and occasions of the Bank
- Analyse coverage reports and provide actionable recommendations to stakeholders
- Work with stakeholders on communications advice and execution of plan to protect the brand in times of crises. Provide strategic advice to management in these times and handle media enquiries.
- Formulate positioning statements to manage business issues that may pose reputational risk.
- Handle research and recommendations on awards, associations, and sponsorships.
- Ensure all legal, regulatory and compliance issues are addressed in all communications undertaken on behalf of the businesses and report on the same in various formats as required by regulatory /governing bodies
- Compile and keep current business information, trackers and fact

📌 Dvp - Corporate Communications (Mumbai)
🏢 Abacus Consultants
📍 Mumbai