About the job

We’re looking for a Content Strategist who understands content, structure, and intent. Someone who can think beyond posts, plan narratives, build content systems, and align everything with brand direction and growth goals.

If you enjoy planning content at a deeper level, building strategies, identifying what works (and why), and guiding execution, this role is for you.

What You’ll Do

Build content strategy for brands across platforms (Instagram-first)
Plan monthly content direction, themes, and narratives
Create content buckets, hooks, and campaign ideas
Guide designers, interns, and editors with explicit direction
Ensure content aligns with brand voice and business goals
Analyze performance and refine strategy based on insights
Identify trends and translate them into brand-relevant content
Work closely with the founder on high-level creative direction
Support campaign ideation, launches, and storytelling

Who We’re Looking For

1–3 years of experience in content strategy/social media strategy




Strong understanding of content, storytelling, and brand positioning
Ability to think in systems - not just individual posts
Clear writing and idea articulation skills
Good understanding of internet culture and trends
Strong observation and analytical mindset
Comfortable giving direction and feedback to teams
Ownership mindset - thinks beyond assigned tasks

Tools / Skills

Content planning & strategy
Copywriting (hooks, storytelling, structure)
Understanding of Instagram & content formats
Analytics & performance tracking
Google Docs/Sheets/Notion
Strong communication & creative thinking

What You’ll Get

Opportunity to shape content direction for multiple brands
Work closely with the founder and the core team
A fast-paced environment focused on growth and ideas
Remote-first work culture with accountability
Competitive salary
Growth into senior strategy roles

📌 Content Strategist (Saket)
🏢 Shift M
📍 Saket