Google Ads Performance Specialist – GTM, GA4 & Lead GenerationJob OverviewWe are looking for a technically strong Google Ads Performance Specialist who can independently plan, launch, track, optimise and scale lead-generation campaigns.
The candidate must have advanced hands-on knowledge of Google Ads, Google Tag Manager, Google Analytics 4, enhanced conversions, offline conversion tracking and CRM attribution.
This is not a reporting-only role. The specialist will be responsible for generating qualified leads, reducing wasted advertising expenditure and connecting campaigns with actual sales outcomes.
Key ResponsibilitiesGoogle Ads Campaign Management
- Plan and manage Google Search, Performance Max, Display, Demand Gen, YouTube, remarketing and call campaigns.
- Structure campaigns based on objectives, location, service category, customer intent and value.
- Conduct keyword research using Google Keyword Planner and skilled research tools.
- Manage broad, phrase and exact match keywords appropriately.
- Analyse search-term reports and continuously update negative-keyword lists.




- Build brand, non-brand, competitor, location and high-intent campaigns.
- Write and test responsive search ads, headlines, descriptions, sitelinks, callouts and structured snippets.
- Configure call, lead-form, image, location and other relevant assets.
- Build remarketing, Customer Match and engaged-user audiences.
- Configure Performance Max asset groups, search themes, audience signals, URL rules, exclusions and brand controls.
- Prevent brand cannibalisation and irrelevant traffic across Search and Performance Max.
- Manage locations, presence settings, devices, schedules, demographics and exclusions.
- Use Manual CPC, Maximise Clicks, Maximise Conversions, Target CPA, Maximise Conversion Value and Target ROAS appropriately.
- Monitor impression share, auction insights, quality score, ad rank and competitive position.
- Control budgets, forecasts and daily pacing.
- Conduct campai

📌 Google Ads Specialist (India)
🏢 BUILD MY BUSINESS
📍 India