Job Description
Key Duties and Responsibilities
n

n
- n
- Generate and qualify B2B leads through outbound outreach (calls, emails, LinkedIn, events/webinars) and inbound enquiries, specifically targeting Australian accounting firms, bookkeeping practices and SMEs.n
- Manage the end-to-end sales cycle: prospecting, requirement gathering, solution pitching, proposal and pricing, negotiations, contract closure and handover to delivery/operations teams.n
- Position and sell Australian accounting outsourcing services (bookkeeping, BAS/GST, payroll, year-end, SMSF, management reporting, etc.) based on client needs and pain points.n
- Build and maintain strong, long-term relationships with Australian clients, driving upsell and cross-sell opportunities across multiple accounting and finance service lines.n
- Conduct market and competitor research focused on the Australian accounting industry to identify new segments, niches and partnership opportunities.n
- Maintain accurate records of leads, opportunities, activities and pipeline in the CRM; prepare regular sales reports,



forecasts and insights for management.n
- Collaborate with marketing and leadership to refine Australia-specific value propositions, sales collateral and go‑to‑market strategies.n
- Represent the company in virtual meetings, demos and Australia-focused industry forums/events to enhance visibility and build networks.n

n

nQualifications and Requirements
n
- n
- 1–4 years of experience in B2B sales / business development, preferably in Australian accounting outsourcing, KPO/BPO or financial services.n
- Robust understanding of Australian accounting and compliance processes (BAS, GST, payroll, super, year-end, tax lodgements); prior experience working with Australian accountants or KPOs is highly preferred.n
- Excellent communication and interpersonal skills with the ability to engage Partners, Directors and senior decision‑makers in Australia.n
- Proven track record in lead generation,

📌 Business Development Executive (Pragpura)
🏢 Atop Consultants
📍 Pragpura