Must-Have Skills & Experience
· 5+ years of hands-on experience in Digital Marketing.
· Strong expertise across all five core areas:
o Campaign Management / Performance Marketing
o Website Handling & Maintenance
o SEO
o Analytics & Performance Reporting
o Social Media Management
· Strong hands-on experience with Google Ads and LinkedIn Ads.
· Strong knowledge of website CMS platforms, website updates, landing pages, UX, and basic understanding of HTML/CSS.
· Strong knowledge of technical, on-page, and content SEO.
· Excellent understanding of GA4, Google Tag Manager, Google Search Console, and Looker Studio.
· Experience with SEMrush, Ahrefs, Screaming Frog, Similarweb, or equivalent tools.
· Experience with CRO, landing-page optimization, and A/B testing.
· Solid understanding of digital marketing metrics including CPL, CPA, CAC, CTR, CPC, conversion rate, ROI, and ROAS.
· Strong practical knowledge of AI/Generative AI tools and their application in digital marketing.
· Excellent analytical, communication, coordination, and project-management skills.





Key Responsibilities
1. Campaign Management – Performance Marketing
· Plan, execute, monitor, and optimize campaigns across Google Ads, LinkedIn Ads, and relevant third-party platforms.
· Manage campaign budgets, targeting, keywords, creatives, landing pages, and conversion tracking.
· Optimize campaigns based on CPL, CPA, conversion rate, lead quality, ROI/ROAS, and pipeline contribution.
· Conduct A/B testing of ads, audiences, creatives, and landing pages.
· Work with Sales to improve lead quality and marketing-to-sales conversion.
2. Website Management & Maintenance
· Take end-to-end ownership of the company website from a marketing perspective.
· Manage regular website updates, content changes, landing pages, forms, banners, CTAs, product/service pages, and other website requirements.
· Ensure the website remains accurate, updated, functional, fast, secure, and user-friendly.
· Identify and coordinate resolution

📌 Assistant Manager (Gurugram)
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