Designation: Manager – Performance Marketing
Salary: As per industry standards
Location: Borivali, Mumbai
Qualification: Bachelor’s or Master’s degree is a plus
Experience: 3 years of relative experience in Google Ads, Meta Ads & AMS (Amazon Marketing Services) is a must
Skills: Proven experience in performance marketing, preferably in a similar role (category of beauty is a plus)
Job Type: Full-Time, Permanent

Job Summary:
A digital performance marketing manager plays a crucial role in boosting the marketing team's overall performance. They are responsible for planning and executing campaigns with a transparent focus on achieving specific key performance indicators (KPIs). Additionally, these managers actively explore new marketing channels and trends to ensure a better return on investment (ROI). They also manage budget allocation, aiming to minimize the cost per acquisition (CPA), and advertising cost of sales (ACOS) while expanding the customer base.
Key Responsibilities of Performance Marketing Manager
Campaign Management:



The performance marketing manager will be tasked with creating and overseeing campaigns across a spectrum of digital channels like Google Ads, Meta Ads, AMS (Amazon Marketing Services), E-commerce Search & Display Ads (Myntra Nykaa, Blinkit) and FK Ads (Flipkart). These campaigns are meticulously crafted with the dual purpose of driving revenue and maximizing return on investment (ROI). Utilizes various platforms, including social media, search engine marketing (SEM), and display advertising.
Data-driven Optimization: The performance marketing manager's role involves the continuous analysis and optimization of campaign performance. He needs to utilize data-driven insights to optimize strategies and achieve superior outcomes. Employing quantitative analysis ensures that each campaign is highly effective, with a focus on maximizing return on investment (ROI).
Issue Identification: Identifying and resolving marketing performance issues. With the aid

📌 Performance Marketing Manager (Mumbai)
🏢 PrimeSpot India
📍 Mumbai