Company: Khaitan India Ltd.
Location: Howrah / Hooghly / Medinipur (Base: Howrah / Serampore / Kharagpur)
Industry: Ceiling Fans, Home Appliances (SDA) & LED Lighting
Experience Required: 14 to 16 Years
Employment Type: Full time

Role Overview
Khaitan India Ltd. is seeking a high-performing, seasoned Area Sales Manager (ASM) to take charge of market expansion, revenue growth, and channel management across the high-potential belt of Howrah, Hooghly, and East/West Medinipur.

Mandatory Requirement: This position is strictly open to sales leaders with 14–16 years of core experience in Ceiling Fans, Home Appliances, and LED Lighting. Candidates must carry an established distributor/dealer network and deep domain familiarity within these specific product lines.
The incumbent will lead primary and secondary sales operations, drive retailer beat discipline, onboard high-performing distributors, and aggressively scale counter-share across both urban hubs and semi-urban/rural clusters.

Key Responsibilities
Target & Revenue Achievement:



Plan and drive territory sales strategies to consistently meet and surpass monthly, quarterly, and annual targets (value and volume) across fans, small domestic appliances, and LED lighting.
Distribution Footprint Expansion: Scout, appoint, and manage distributors, wholesalers, and retail counters across major nodes (Howrah, Bally, Serampore, Chinsurah, Tarakeswar, Kharagpur, Midnapore town, Haldia, Contai, etc.).
Secondary Sales & Beat Governance: Enforce strict Permanent Journey Plans (PJP) and market-visit discipline among field sales executives/officers to maximize counter extraction and ensure high stock turnover.
Commercial Hygiene & Credit Control: Oversee timely collection of outstanding dues, monitor distributor credit lines, ensure account reconciliations, and maintain sustainable distributor ROI.
Trade Engagement & Visibility: Execute aggressive trade schemes, seasonal booking offers, retail display branding, and local electrician

📌 Area Sales Manager – Howrah, Hooghly, Medinipur | Only Candidates with Ceiling Fan, Home Appliances (India)
🏢 KHAITAN INDIA
📍 India