Key Responsibilities
Develop and implement comprehensive digital marketing strategies aligned with business objectives.
Plan and manage campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and other digital platforms.
Drive lead generation, customer acquisition, and conversion through digital channels.
Manage and optimize SEO, SEM, social media, email marketing, and content marketing initiatives.
Monitor campaign performance, analyze marketing metrics, and prepare regular performance reports.
Manage digital marketing budgets and optimize ROI and cost per acquisition (CPA).
Develop and execute social media strategies to increase engagement and brand awareness.
Coordinate with the content, creative, sales, and business development teams.
Conduct competitor analysis and stay updated with the latest digital marketing trends and tools.
Manage and guide the digital marketing team and ensure timely execution of campaigns.
Use analytics tools such as Google Analytics, Google Search Console, and other marketing platforms to track and improve performance.

📌 Digital Marketing Manager (Thiruvananthapuram)
🏢 Wayvida
📍 Thiruvananthapuram