JOB DESCRIPTION
Performance marketer/Performance Specialist will be responsible to create, execute, and manage paid acquisition campaigns. You will be responsible for analysing data to pull insights and inform decisions across all acquisition channels to booth growth. Increase consumer outreach and convert the community into loyal consumers of the brand.

Responsibilities

Creating and executing a strong performance marketing strategy & execution plan.
Developing and managing digital prospecting and remarketing campaigns
Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
Implementing A/B testing and conversion rate optimization
Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
Analyse and optimize campaign performance based on data-driven insights and strategy using quantitative analysis
Implementing marketing automation and lead generation strategies
Working closely with the management to share funnel conversion improvement ideas,



feedback & present results
Staying updated with the latest performance marketing trends and technologies
Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics
Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPI’s)
Understand recent and relevant KPI metrics requirements for performance management and optimization purposes
Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels
Volume target setting and achievement for the brand’s website, while maintaining a healthy ROAS

Skills and Qualifications:-

Previous work experience in a quantitative marketing role managing strategy and execution on social, search

📌 Performance Specialist (India)
🏢 Zonac Knitting Machines
📍 India