Experience:
3+ years of hands-on experience in performance marketing, specialising in Meta & Google Ads, preferably in EdTech/consumer/subscription businesses
Job Description:
To scale Bhanzu’s paid acquisition efforts, driving high-quality leads (or paid enrollments) at efficient cost, while continuously optimising campaigns, creatives, and funnels. You will own strategy, execution and measurement of growth via performance marketing channels, working cross-functionally with content, creative, analytics, product, and operations teams.
● Define and own the Performance Marketing strategy across paid channels, aligning with Bhanzu's growth/revenue/enrollment goals.
● Manage campaign setup, optimisation, and scaling: keyword research, audience targeting, bidding & budget management.
● Work with creative/content teams to develop ad copy, creative assets, landing pages, and experiments (A/B / multivariate testing) to improve conversion rates.
● Implement and monitor tracking & analytics: ensure proper attribution, conversion tracking, ROI/CAC/LTV metrics, analytics tools (Google Analytics,



conversion pixels, etc.) are set up and accurate.
● Monitor performance on key metrics: Cost per Lead (CPL), Return on Ad Spend (ROAS), Cost per Acquisition (CPA), Quality Score, Click-Through Rate (CTR), etc.
● Use data to identify bottlenecks across the funnel, suggest improvements, test hypotheses, and iterate rapidly.
● Manage budgets: forecast, allocate, and reallocate between channels/campaigns based on performance & testing.
● Stay updated with industry trends, platform changes, Google Ads policies, bidding/automation tools, etc., to leverage new features & maintain competitiveness.
● Collaborate closely with growth, product, creative & operations teams to ensure alignment from traffic acquisition to user onboarding & retention.

Requirements:
● Exposure in Media Planning/Execution + Digital Campaigns - 2 to 4 years.
● Valuable knowledge of Facebook (App install & Lead Generation cam

📌 Performance Marketing (Bengaluru)
🏢 Bhanzu
📍 Bengaluru