Spearhead the commercial strategy, distribution network, and financial performance of tobacco portfolio. This role owns the complete P&L; responsibility and is tasked with driving sustainable revenue growth, expanding market share, and navigating complex regulatory landscapes. The ideal candidate will lead cross-functional teams across sales, marketing, supply chain, and regulatory affairs to ensure flawless market execution.

Core Responsibilities

Strategic Leadership & P&L; Management
Own the P&L;, ensuring top-line revenue growth and bottom-line profitability targets are met or exceeded.
Develop and execute short- and long-term business strategies to increase market penetration and brand equity.
Allocate budgets and resources efficiently across marketing, trade programs, and route-to-market initiatives.

Sales, Distribution & Route-to-Market (RTM)
Optimize the distribution network (wholesalers, key accounts, traditional trade, and retail) to ensure maximum product availability and visibility.
Lead, mentor, and scale the sales organization, establishing explicit KPIs,



incentive structures, and performance metrics.
Identify new market opportunities, white spaces, and emerging channels to expand the footprint of the portfolio.

Regulatory Compliance & Corporate Affairs
Ensure 100% compliance with all local, national, and international tobacco control laws (e.g., packaging warnings, advertising restrictions, public smoking bans, and age-verification laws).
Collaborate with Legal and Corporate Affairs to monitor policy shifts, excise duty changes, and anti-illicit trade measures, adapting business strategies accordingly.
Mitigate operational risks associated with litigation, supply chain disruptions, or tax hikes.

Brand & Portfolio Management
Oversee trade marketing and B2B brand activations within the strict boundaries of legal advertising frameworks.
Manage product life cycles, including pricing strategies, stock-keeping unit (SKU) rationalization, and the introduction

📌 Business Head (India)
🏢 B2N Management Consulting
📍 India