Key Responsibilities
- Plan, create, manage, and optimize PPC campaigns across Google Ads, Meta Ads,and other relevant platforms.
- Manage multiple client accounts while maintaining performance, quality, and deadlines.
- Conduct keyword research, bid management, search term analysis, and negative keyword optimization.
- Monitor campaign performance and identify opportunities for improving ROI, conversions, and overall account performance.
- Identify digital marketing trends and implement new strategies to improve campaign results.
- Set up and troubleshoot conversion tracking using Google Tag Manager and Google Analytics.
- Analyze campaign data and perform root-cause analysis to identify and resolve performance issues.
- Prepare performance reports and provide actionable insights and recommendations.
Requirements:
- 3-4 years of hands-on experience in PPC/Digital Marketing.
- Strong experience with Google Ads - Search, Shopping & Display.
- Good working knowledge of Facebook/Meta Ads.
- Solid analytical, problem-solving, and creative thinking skills.
- Ability to perform root-cause analysis and make data-driven decisions.
- Excellent written and verbal communication skills.
- Working knowledge of Google Analytics and Google Tag Manager.
- Ability to manage multiple accounts and work effectively under deadlines.
What We’re Looking For
We are looking for someone who is proactive, analytical, detail-oriented, and performance-driven, with a strong desire to continuously learn and improve PPC campaigns.