Job Description:
The Pet Skilled Director for India acts as a strategic influencer and provides thought leadership in brining Royal Canin’s recommendation model to life. This role is core to demand function, partnering closely with Pet Specialty Retail team, Corporate Affairs team and Marketing team to device demand strategy & deliver cohesive performance. This role is also part of India market leadership team reporting to India General Manager. This is a critical feeder role to Global / Regional Pillar Head roles and to India General Manager role.
Strategic Leadership:
· Act as the primary business owner for vet & pro channels , defining the growth strategy of customer engagement & portfolio activation & overseeing the performance analysis of both pillars.
· Participate & influence in key innovation & strategy forums in India with x-functional & regional teams.
Portfolio Activation:
· Lead Sick Pet portfolio, strategic decision on where to play & how to win.
· Full ownership of our sick pet flywheel diagnostics & activation strategy, which serves our long term OGSM strategy.
· Deploy the sick pet winning equation.
· Recommend acceleration cases to the region to drive incremental growth opportunities.
· Define NPL strategy to fill white spaces in recommendation opportunities. Ensure deployment, & monitoring of NPL objectives of reach, awareness, recommendation & rate of sales.
· Own the pricing strategy for the portfolio, ensuring we are competitive & perceived as the super-premium health expert brand.
· Champion the “Vet Medicalization/ Sick Pet” Campaign to drive vet clinic traffic & vet recommendation of RC vdiet.
Sales Excellence:
· Define the sales org required to drive channel & portfolio coverage in India. The objective is to cross 90% coverage of the vet clinic universe.
· Create training programs & sales aids to ensure desired coverage & volume efficiency & productivity targets of FTE is met.
· Own the sales force efficiency agenda, maximizing coverage
📌 Pet Professionals Director (Mumbai)
🏢 Mars
📍 Mumbai